They Sent It

It all started with “Crunchy Balm”

We’re feeling nostalgic

Toups and CoSunday, Oct 4, 2026 at 9:00 AM EasternKlaviyo
Toups and CoIt all started with “Crunchy Balm”
Subject
It all started with “Crunchy Balm”
Preview text
We’re feeling nostalgic
From
support@toupsandco.com
Sent
Sun Oct 4, 2026, 9:00 AM ET
Sent to
crunchyorganics.com, toupsandco.com
Size
50 KB
Images
18
Links
23, 2 of them buttons
Subject length
34 characters

Against Toups and Co's usual

Sent in its busiest hour, 9 AM, which holds 35% of its emails. The subject is 34 characters; its average is 30.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Toups and Co <[email protected]>
Subject
It all started with “Crunchy Balm”
Date
Sun, 04 Oct 2026 13:00:47 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.toupsandco.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.toupsandco.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 9, 2026 9:00 AMWe believe in biological truths.
Oct 7, 2026 9:04 AMNon-toxic is not enough.
Oct 6, 2026 9:03 AMLegal doesn’t mean safe. Here’s why.
Oct 4, 2026 9:00 AMIt all started with “Crunchy Balm” (this email)
Oct 2, 2026 9:01 AMTwice the retinol. 20% off.
Oct 1, 2026 9:05 AMNew product. Same message.
Sep 28, 2026 9:03 AMMajor announcement from Emilie 🤫

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