They Sent It

Legal doesn’t mean safe. Here’s why.

The liability shield is set too low.

Toups and CoTuesday, Oct 6, 2026 at 9:03 AM EasternKlaviyo
Toups and CoLegal doesn’t mean safe. Here’s why.
Subject
Legal doesn’t mean safe. Here’s why.
Preview text
The liability shield is set too low.
From
support@toupsandco.com
Sent
Tue Oct 6, 2026, 9:03 AM ET
Sent to
crunchyorganics.com, toupsandco.com
Size
49 KB
Images
17
Links
22, 2 of them buttons
Subject length
36 characters

Against Toups and Co's usual

Sent in its busiest hour, 9 AM, which holds 35% of its emails. The subject is 36 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Toups and Co <[email protected]>
Subject
Legal doesn’t mean safe. Here’s why.
Date
Tue, 06 Oct 2026 13:03:27 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.toupsandco.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.toupsandco.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 10, 2026 9:02 AMWe believe in biological truths.
Oct 9, 2026 9:00 AMWe believe in biological truths.
Oct 7, 2026 9:04 AMNon-toxic is not enough.
Oct 6, 2026 9:03 AMLegal doesn’t mean safe. Here’s why. (this email)
Oct 4, 2026 9:00 AMIt all started with “Crunchy Balm”
Oct 2, 2026 9:01 AMTwice the retinol. 20% off.
Oct 1, 2026 9:05 AMNew product. Same message.

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