The “reapply/rebuy” lip balm scandal
Preview text: Never put this on your lips
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- Subject
- The “reapply/rebuy” lip balm scandal
- Preview text
- Never put this on your lips
- From
- support@
toupsandco.com - Brand
- Toups and Co
- ESP
- Klaviyo
- Sent
- Fri May 15, 2026, 11:00 AM ET
- Sent to
- crunchyorganics.com
- Size
- 50 KB
- Images
- 17
- Links
- 22, 2 of them buttons
- Subject length
- 36 characters
Against Toups and Co's usual
Sent in the 11 AM hour, which holds 6% of its emails; 34% arrive in the 9 AM hour. The subject is 36 characters; its average is 29.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Toups and Co <[email protected]>
- Subject
- The “reapply/rebuy” lip balm scandal
- Date
- Fri, 15 May 2026 15:00:35 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.toupsandco.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.toupsandco.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from kl-203-20-5.kmta.shared.klaviyomail.com [170.203.20.5] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| May 22, 2026 4:00 PM | Up to 30% off pregnancy-safe | |
| May 21, 2026 10:00 AM | So good, it sold out | |
| May 16, 2026 11:02 AM | $20 store credit = Free Tinted Lip Balm | |
| May 15, 2026 11:00 AM | The “reapply/rebuy” lip balm scandal (this email) | |
| May 13, 2026 10:01 AM | Trying to choose a lip shade online? | |
| May 10, 2026 10:04 AM | “Why I don’t work 12-1:30pm” | |
| May 7, 2026 2:00 PM | Not a gift guide. Something better. |
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