It’s beer o’clock ⏰. New VB merch just dropped.

Preview text: Brand new Uncle Reco x Victoria Bitter gear. Retro jackets, footy shorts and fresh…

Friday, Sep 18, 2026 at 2:30 AM EasternKlaviyo

Uncle RecoIt’s beer o’clock ⏰. New VB merch just dropped.

Fit to screenFull size

Using this email in an article? Credit: Uncle Reco email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: It’s beer o’clock ⏰. New VB merch just dropped.
Preview text: Brand new Uncle Reco x Victoria Bitter gear. Retro jackets, footy shorts and fresh…
From: sales@unclereco.com
Brand: Uncle Reco
ESP: Klaviyo
Sent: Fri Sep 18, 2026, 2:30 AM ET
Size: 51 KB
Images: 9
Links: 9, 1 of them buttons
Subject length: 48 characters

Against Uncle Reco's usual

Sent in the 2 AM hour, which holds 6% of its emails; 40% arrive in the 5 AM hour. The subject is 48 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Sep 30, 2026 5:01 AM	The Sun’s Back. Get A Hat. 🌞
	Sep 26, 2026 12:00 AM	Uncle’s Best On Ground Picks 🏆
	Sep 23, 2026 5:45 AM	Bad hair day? Uncle’s got 11 new hats.🧢
	Sep 18, 2026 2:30 AM	It’s beer o’clock ⏰. New VB merch just dropped. (this email)
	Sep 12, 2026 7:13 AM	First time? We’ve got a treat for you
	Sep 11, 2026 7:12 AM	Blink and you’ll miss it
	Sep 9, 2026 7:11 AM	Need a hand with something?