Before there was shampoo… 🫧

Preview text: What inspired our shampoos.

Under LunaTuesday, May 12, 2026 at 10:31 AM EasternKlaviyo
Under LunaBefore there was shampoo… 🫧
Subject
Before there was shampoo… 🫧
Preview text
What inspired our shampoos.
From
hi@underluna.com
Sent
Tue May 12, 2026, 10:31 AM ET
Size
68 KB
Images
20
Links
35, 8 of them buttons
Subject length
28 characters

Against Under Luna's usual

Sent in the 10 AM hour, which holds 28% of its emails; 49% arrive in the 12 PM hour. The subject is 28 characters; its average is 33.

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Sent just before and after

May 17, 2026 11:02 AMReal ingredients. Real results.
May 16, 2026 10:45 AMThe original cleansing ritual. 🫧
May 14, 2026 10:30 AMDoes gentle mean ineffective? 🤔
May 12, 2026 10:31 AMBefore there was shampoo… 🫧 (this email)
May 9, 2026 10:30 AMThe story starts at the scalp
May 7, 2026 10:30 AMRooted in ritual from the very start
May 6, 2026 10:30 AMLet us reintroduce ourselves 👋🏼

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