They Sent It

The story starts at the scalp

Before the brand, was a need.

Under LunaSaturday, May 9, 2026 at 10:30 AM EasternKlaviyo
Under LunaThe story starts at the scalp
Subject
The story starts at the scalp
Preview text
Before the brand, was a need.
From
hi@underluna.com
Sent
Sat May 9, 2026, 10:30 AM ET
Size
69 KB
Images
19
Links
34, 8 of them buttons
Subject length
29 characters

Against Under Luna's usual

Sent in the 10 AM hour, which holds 28% of its emails; 49% arrive in the 12 PM hour. The subject is 29 characters; its average is 33.

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From
Under Luna <[email protected]>
Subject
The story starts at the scalp
Date
Sat, 09 May 2026 14:30:38 +0000 (UTC)
Message-ID domain
geopod-ismtpd-118
Return-Path domain
send.underluna.com
DKIM signature
d=underluna.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. from o1274.shared.klaviyomail.com [167.89.11.11] by our receiving server with ESMTPS
  2. by recvd-…-rcpjm with SMTP
  3. from (unnamed) by geopod-ismtpd-118 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

May 16, 2026 10:45 AMThe original cleansing ritual. 🫧
May 14, 2026 10:30 AMDoes gentle mean ineffective? 🤔
May 12, 2026 10:31 AMBefore there was shampoo… 🫧
May 9, 2026 10:30 AMThe story starts at the scalp (this email)
May 7, 2026 10:30 AMRooted in ritual from the very start
May 6, 2026 10:30 AMLet us reintroduce ourselves 👋🏼
May 4, 2026 10:31 AMWhere to begin

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