NEW! Flannel, but make it a dress.

Preview text: The Morgan Shirtdress is here: stretchy, cozy, and in 12 plaids worth fighting over.

Universal StandardMonday, Sep 28, 2026 at 9:07 AM EasternKlaviyo
Universal StandardNEW! Flannel, but make it a dress.
Subject
NEW! Flannel, but make it a dress.
Preview text
The Morgan Shirtdress is here: stretchy, cozy, and in 12 plaids worth fighting over.
From
hello@universalstandard.com
Sent
Mon Sep 28, 2026, 9:07 AM ET
Sent to
Colombia (universalstandard.co), universalstandard.com, universalstandard.fashion, universalstandard.net, universalstandard.nyc, universalstandardclothing.com, universalstandardclothing.nyc
Size
58 KB
Images
12
Links
15, 6 of them buttons
Subject length
34 characters

Against Universal Standard's usual

Sent in the 9 AM hour, which holds 27% of its emails; 33% arrive in the 7 PM hour. The subject is 34 characters; its average is 33.

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From
Universal Standard <[email protected]>
Subject
NEW! Flannel, but make it a dress.
Date
Mon, 28 Sep 2026 13:07:35 +0000 (UTC)
Message-ID domain
geopod-ismtpd-10
Return-Path domain
list.universalstandard.com
DKIM signature
d=universalstandard.com s=kl2
List-Unsubscribe
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  1. by recvd-…-swglb with SMTP
  2. from (unnamed) by geopod-ismtpd-10 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 29, 2026 9:45 AMJust Dropped: The Practical Romance Edit: Drop 2
Sep 28, 2026 7:45 PMIT’S HERE: The belt is officially in stock
Sep 28, 2026 3:46 PMGet 20% OFF full-priced styles.
Sep 28, 2026 9:07 AMNEW! Flannel, but make it a dress. (this email)
Sep 27, 2026 7:30 PMEnds tomorrow at 10am ET. That's the email.
Sep 27, 2026 4:44 PMLooking for this?
Sep 27, 2026 2:30 PM120 styles under $100. Starting at $34.

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