Foundation mistakes that are making you look older (+ the fix)

Preview text: Most foundations work against mature skin. Here's how to fix that.

VIMATuesday, Jun 2, 2026 at 11:33 AM EasternKlaviyo
VIMAFoundation mistakes that are making you look older (+ the fix)
Subject
Foundation mistakes that are making you look older (+ the fix)
Preview text
Most foundations work against mature skin. Here's how to fix that.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Tue Jun 2, 2026, 11:33 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
28 KB
Images
6
Links
6, 4 of them buttons
Subject length
62 characters

Against VIMA's usual

Sent in the 11 AM hour, which holds 10% of its emails; 17% arrive in the 9 AM hour. The subject is 62 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
VIMA - Mila <[email protected]>
Subject
Foundation mistakes that are making you look older (+ the fix)
Date
Tue, 02 Jun 2026 15:33:42 +0000 (UTC)
Message-ID domain
geopod-ismtpd-5
Return-Path domain
send.au.vimacosmetics.com
DKIM signature
d=au.vimacosmetics.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1420.shared.klaviyomail.com [149.72.148.24] by our receiving server with ESMTPS
  2. by recvd-…-zjhhz with SMTP
  3. from (unnamed) by geopod-ismtpd-5 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jun 5, 2026 1:21 PMThe easiest way to look polished.
Jun 4, 2026 1:18 PMYour foundation isn’t the problem.
Jun 3, 2026 2:07 PMYou look well-rested
Jun 2, 2026 11:33 AMFoundation mistakes that are making you look older (+ the fix) (this email)
Jun 1, 2026 10:03 AMYour vanity routine just got a serious upgrade.
May 30, 2026 10:00 AMWhy your makeup never sits right.
May 29, 2026 12:22 PMHeavy makeup isn’t normal

More from VIMA

All VIMA emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.