Heavy makeup isn’t normal

Preview text: Your foundation should not age you.

VIMAFriday, May 29, 2026 at 12:22 PM EasternKlaviyo
VIMAHeavy makeup isn’t normal
Subject
Heavy makeup isn’t normal
Preview text
Your foundation should not age you.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Fri May 29, 2026, 12:22 PM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
30 KB
Images
7
Links
7, 4 of them buttons
Subject length
27 characters

Against VIMA's usual

Sent in the 12 PM hour, which holds 6% of its emails; 18% arrive in the 9 AM hour. The subject is 27 characters; its average is 36.

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Sent just before and after

Jun 2, 2026 11:33 AMFoundation mistakes that are making you look older (+ the fix)
Jun 1, 2026 10:03 AMYour vanity routine just got a serious upgrade.
May 30, 2026 10:00 AMWhy your makeup never sits right.
May 29, 2026 12:22 PMHeavy makeup isn’t normal (this email)
May 29, 2026 11:43 AMDon’t leave your glow on read
May 28, 2026 9:52 AMYour smoothest skin starts here.
May 26, 2026 10:01 AMYour makeup shouldn’t take this much effort.

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