Up to 50% off… but here’s why.

Preview text: It’s not just about the discount.

VIMAMonday, Apr 6, 2026 at 10:00 AM EasternKlaviyo
VIMAUp to 50% off… but here’s why.
Subject
Up to 50% off… but here’s why.
Preview text
It’s not just about the discount.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Mon Apr 6, 2026, 10:00 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
65 KB
Images
15
Links
16, 5 of them buttons
Subject length
32 characters

Against VIMA's usual

Sent in the 10 AM hour, which holds 18% of its emails; 18% arrive in the 9 AM hour. The subject is 32 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
VIMA - Mila <[email protected]>
Subject
Up to 50% off… but here’s why.
Date
Mon, 06 Apr 2026 14:00:55 +0000 (UTC)
Message-ID domain
geopod-ismtpd-0
Return-Path domain
send.au.vimacosmetics.com
DKIM signature
d=au.vimacosmetics.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1382.shared.klaviyomail.com [149.72.170.5] by our receiving server with ESMTPS
  2. by recvd-…-p4hxn with SMTP
  3. from (unnamed) by geopod-ismtpd-0 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 18, 2026 9:22 PMDon’t leave your glow on read
Apr 16, 2026 9:30 AMHelena forgot she was wearing it..
Apr 10, 2026 10:00 AMWhy does my foundation always look worse by noon?
Apr 6, 2026 10:00 AMUp to 50% off… but here’s why. (this email)
Apr 5, 2026 11:03 AMA little Easter surprise for you.🥚
Apr 4, 2026 5:45 PMA little Easter surprise for you
Apr 2, 2026 10:02 AMLooks right… until it doesn’t.

More from VIMA

All VIMA emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.