They Sent It

Why your foundation still isn’t blending right.

it’s not just the formula…

VIMAMonday, Mar 23, 2026 at 9:02 AM EasternKlaviyo
VIMAWhy your foundation still isn’t blending right.
Subject
Why your foundation still isn’t blending right.
Preview text
it’s not just the formula…
From
support@vimacosmetics.com
Brand
VIMA
Sent
Mon Mar 23, 2026, 9:02 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
62 KB
Images
10
Links
12, 7 of them buttons
Subject length
49 characters

Against VIMA's usual

Sent in its busiest hour, 9 AM, which holds 18% of its emails. The subject is 49 characters; its average is 36.

Report this email

Sent just before and after

Mar 26, 2026 10:03 AMYou don’t always get ready at home anymore.
Mar 25, 2026 10:00 AMWhy does my foundation look different outside… 🌸
Mar 24, 2026 11:05 AMYour foundation isn’t built for Spring 🌸
Mar 23, 2026 9:02 AMWhy your foundation still isn’t blending right. (this email)
Mar 22, 2026 10:02 AMYour skin needs a spring reset.
Mar 20, 2026 10:31 AMYour foundation isn’t sitting right anymore
Mar 19, 2026 9:00 AMYour skin needs a reset too.

More from VIMA

All VIMA emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.