Your foundation isn’t sitting right anymore

Preview text: It’s heavier, uneven… here’s why.

VIMAFriday, Mar 20, 2026 at 10:31 AM EasternKlaviyo
VIMAYour foundation isn’t sitting right anymore
Subject
Your foundation isn’t sitting right anymore
Preview text
It’s heavier, uneven… here’s why.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Fri Mar 20, 2026, 10:31 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
73 KB
Images
12
Links
16, 9 of them buttons
Subject length
45 characters

Against VIMA's usual

Sent in the 10 AM hour, which holds 18% of its emails; 18% arrive in the 9 AM hour. The subject is 45 characters; its average is 36.

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Sent just before and after

Mar 24, 2026 11:05 AMYour foundation isn’t built for Spring 🌸
Mar 23, 2026 9:02 AMWhy your foundation still isn’t blending right.
Mar 22, 2026 10:02 AMYour skin needs a spring reset.
Mar 20, 2026 10:31 AMYour foundation isn’t sitting right anymore (this email)
Mar 19, 2026 9:00 AMYour skin needs a reset too.
Mar 18, 2026 8:00 AMWhy does your makeup never sit right?
Mar 16, 2026 10:30 AMWhy does foundation always look wrong on your skin?

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