They Sent It

Your routine doesn’t always follow you.

this keeps things effortless.

VIMASaturday, Mar 28, 2026 at 9:48 AM EasternKlaviyo
VIMAYour routine doesn’t always follow you.
Subject
Your routine doesn’t always follow you.
Preview text
this keeps things effortless.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Sat Mar 28, 2026, 9:48 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
73 KB
Images
14
Links
16, 6 of them buttons
Subject length
41 characters

Against VIMA's usual

Sent in its busiest hour, 9 AM, which holds 18% of its emails. The subject is 41 characters; its average is 36.

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Sent just before and after

Mar 31, 2026 9:00 AMLast day of March… fix your skin first.
Mar 30, 2026 11:45 AMWhy your makeup still looks off. 🤔
Mar 29, 2026 9:02 AMQuick spring update for your makeup. 🌸
Mar 28, 2026 9:48 AMYour routine doesn’t always follow you. (this email)
Mar 26, 2026 10:03 AMYou don’t always get ready at home anymore.
Mar 25, 2026 10:00 AMWhy does my foundation look different outside… 🌸
Mar 24, 2026 11:05 AMYour foundation isn’t built for Spring 🌸

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