Two things happen every session. You're only addressing one.

Preview text: Here's what most stacks miss.

VMI SportsFriday, May 15, 2026 at 11:03 AM EasternKlaviyo
VMI SportsTwo things happen every session. You're only addressing one.
Subject
Two things happen every session. You're only addressing one.
Preview text
Here's what most stacks miss.
From
sales@vmisports.com
Sent
Fri May 15, 2026, 11:03 AM ET
Size
43 KB
Images
14
Links
15, 1 of them buttons
Subject length
60 characters

Against VMI Sports's usual

Sent in its busiest hour, 11 AM, which holds 75% of its emails. The subject is 60 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
VMI Sports <[email protected]>
Subject
Two things happen every session. You're only addressing one.
Date
Fri, 15 May 2026 15:03:12 +0000 (UTC)
Message-ID domain
geopod-ismtpd-46
Return-Path domain
send.vmisports.com
DKIM signature
d=vmisports.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1418.shared.klaviyomail.com [149.72.148.254] by our receiving server with ESMTPS
  2. by recvd-…-f7z6r with SMTP
  3. from (unnamed) by geopod-ismtpd-46 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

May 26, 2026 11:03 AMTwo months. Under $20.
May 21, 2026 11:07 AMUp to 50% off. Right now.
May 19, 2026 7:04 PMTom here.
May 15, 2026 11:03 AMTwo things happen every session. You're only addressing one. (this email)
May 5, 2026 11:06 AMDoesn't mess up my stomach.
Apr 29, 2026 11:09 AMYou left something behind.
Apr 28, 2026 11:07 AMThere's a gap in the middle of your workout.

More from VMI Sports

All VMI Sports emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.