Why your lighter fails when you need it most

Preview text: Cold, altitude, and wind all work against a flame. Sparks don't care.

Wednesday, Jul 29, 2026 at 3:00 PM EasternKlaviyo

Wander LostWhy your lighter fails when you need it most

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Subject: Why your lighter fails when you need it most
Preview text: Cold, altitude, and wind all work against a flame. Sparks don't care.
From: hello@getwanderlost.com
Brand: Wander Lost
ESP: Klaviyo
Sent: Wed Jul 29, 2026, 3:00 PM ET
Size: 61 KB
Images: 10
Links: 12, 3 of them buttons
Subject length: 44 characters

Against Wander Lost's usual

Sent in the 3 PM hour, which holds 21% of its emails; 22% arrive in the 9 AM hour. The subject is 44 characters; its average is 38.

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