You're building your campfire wrong.

Preview text: A build order most people get wrong — plus the tool that saves it at dusk.

Wander LostSaturday, Jul 25, 2026 at 3:00 PM EasternKlaviyo
Wander LostYou're building your campfire wrong.
Subject
You're building your campfire wrong.
Preview text
A build order most people get wrong — plus the tool that saves it at dusk.
From
hello@getwanderlost.com
Sent
Sat Jul 25, 2026, 3:00 PM ET
Size
70 KB
Images
9
Links
8, 2 of them buttons
Subject length
36 characters

Against Wander Lost's usual

Sent in the 3 PM hour, which holds 21% of its emails; 22% arrive in the 9 AM hour. The subject is 36 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Jess at Wander Lost <[email protected]>
Subject
You're building your campfire wrong.
Date
Sat, 25 Jul 2026 19:00:27 +0000 (UTC)
Message-ID domain
geopod-ismtpd-72
Return-Path domain
mail.getwanderlost.com
DKIM signature
d=getwanderlost.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1405.shared.klaviyomail.com [149.72.85.177] by our receiving server with ESMTPS
  2. by recvd-canary-…-ftqgz with SMTP
  3. from (unnamed) by geopod-ismtpd-72 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jul 29, 2026 3:00 PMWhy your lighter fails when you need it most
Jul 28, 2026 3:00 PMGet Two Tools AND $10 Off.
Jul 26, 2026 3:01 PMEnds tonight: 15% off the Campfire Straw
Jul 25, 2026 3:00 PMYou're building your campfire wrong. (this email)
Jul 23, 2026 8:00 PMYour 15% off ends Sunday — here's the tool that saves a dying fire
Jul 22, 2026 8:00 PMWhy your fire dies at dusk
Jul 21, 2026 8:00 PMThe #1 mistake killing your campfire.

More from Wander Lost

All Wander Lost emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.