Before you take another sip...
Preview text: Tap water isn't supposed to have a smell or a taste at all.

- Subject
- Before you take another sip...
- Preview text
- Tap water isn't supposed to have a smell or a taste at all.
- From
- hello@
water2.com - Brand
- Water2
- ESP
- Klaviyo
- Sent
- Sun Sep 20, 2026, 2:47 PM ET
- Size
- 63 KB
- Images
- 10
- Links
- 16, 6 of them buttons
- Subject length
- 30 characters
Against Water2's usual
Sent in its busiest hour, 2 PM, which holds 62% of its emails. The subject is 30 characters; its average is 33.
Sent just before and after
| Sep 27, 2026 2:33 PM | Last chance: your £20 off ends tonight | |
| Sep 25, 2026 2:48 PM | Something's waiting for you... | |
| Sep 23, 2026 2:33 PM | What Do You Want To Filter? | |
| Sep 20, 2026 2:47 PM | Before you take another sip... (this email) | |
| Sep 13, 2026 2:13 PM | Put us to the test for 100 days! | |
| Sep 11, 2026 2:33 PM | The UK's Best-Rated Under-Sink Filter, Fitted in Under 10 Minutes | |
| Sep 9, 2026 7:45 AM | One flat. One idea. The filter. |
More from Water2
All Water2 emailsNo taste. No smell. No colour.
Oct 31, 2026 4:15 PM
Oct 28, 2026 9:35 PM
Still thinking about better water?
Oct 26, 2026 9:34 PM
1 install. 10 minutes. Up to 1 year of delicious water.
Oct 25, 2026 3:17 PM
It started with Charles, aged 19...
Oct 21, 2026 2:30 PM
"Great water filter, makes such a dramatic change..."
Oct 18, 2026 2:15 PM
The Water2 ecosystem: one filter, everyone benefits.
Oct 12, 2026 2:33 PM
99%+ of microplastics filtered. Every single drop.
Oct 7, 2026 2:18 PM







