Before you take another sip...

Preview text: Tap water isn't supposed to have a smell or a taste at all.

Water2Sunday, Sep 20, 2026 at 2:47 PM EasternKlaviyo
Water2Before you take another sip...
Subject
Before you take another sip...
Preview text
Tap water isn't supposed to have a smell or a taste at all.
From
hello@water2.com
Brand
Water2
Sent
Sun Sep 20, 2026, 2:47 PM ET
Size
63 KB
Images
10
Links
16, 6 of them buttons
Subject length
30 characters

Against Water2's usual

Sent in its busiest hour, 2 PM, which holds 62% of its emails. The subject is 30 characters; its average is 33.

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Sent just before and after

Sep 27, 2026 2:33 PMLast chance: your £20 off ends tonight
Sep 25, 2026 2:48 PMSomething's waiting for you...
Sep 23, 2026 2:33 PMWhat Do You Want To Filter?
Sep 20, 2026 2:47 PMBefore you take another sip... (this email)
Sep 13, 2026 2:13 PMPut us to the test for 100 days!
Sep 11, 2026 2:33 PMThe UK's Best-Rated Under-Sink Filter, Fitted in Under 10 Minutes
Sep 9, 2026 7:45 AMOne flat. One idea. The filter.

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