One flat. One idea. The filter.
Preview text: Bear Grylls tested it. Then he bought in.

Using this email in an article? Credit: Water2 email via They Sent It, with a link to this page. Full-size image
- Subject
- One flat. One idea. The filter.
- Preview text
- Bear Grylls tested it. Then he bought in.
- From
- hello@
water2.com - Brand
- Water2
- ESP
- Klaviyo
- Sent
- Wed Sep 9, 2026, 7:45 AM ET
- Size
- 71 KB
- Images
- 7
- Links
- 15, 8 of them buttons
- Subject length
- 31 characters
Against Water2's usual
Sent in the 7 AM hour, which holds 6% of its emails; 62% arrive in the 2 PM hour. The subject is 31 characters; its average is 33.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Water2 <[email protected]>
- Subject
- One flat. One idea. The filter.
- Date
- Wed, 09 Sep 2026 11:45:08 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.water2.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.water2.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 20, 2026 2:47 PM | Before you take another sip... | |
| Sep 13, 2026 2:13 PM | Put us to the test for 100 days! | |
| Sep 11, 2026 2:33 PM | The UK's Best-Rated Under-Sink Filter, Fitted in Under 10 Minutes | |
| Sep 9, 2026 7:45 AM | One flat. One idea. The filter. (this email) | |
| Sep 2, 2026 2:15 PM | Why 200,000+ homes trust Water2: | |
| Aug 29, 2026 1:00 PM | This weekend only... | |
| Aug 28, 2026 2:05 PM | It's payday. Here's £20 towards better water |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 9, 2026.








