Black Friday is live (with a twist)

Preview text: Two ways to save. One gets you up to 40% off.

Waters CoWednesday, Nov 11, 2026 at 12:30 AM EasternKlaviyo
Waters CoBlack Friday is live (with a twist)
Subject
Black Friday is live (with a twist)
Preview text
Two ways to save. One gets you up to 40% off.
From
info@waters.co.nz
Sent
Wed Nov 11, 2026, 12:30 AM ET
Sent to
New Zealand (waters.co.nz), New Zealand (watersco.co.nz)
Size
69 KB
Images
8
Links
16, 6 of them buttons
Subject length
35 characters

Against Waters Co's usual

Sent in its busiest hour, 12 AM, which holds 22% of its emails. The subject is 35 characters; its average is 33.

Report this email

Sent just before and after

Nov 11, 2026 5:23 AMFind your perfect water filter πŸ’§
Nov 11, 2026 12:30 AMBlack Friday is live (with a twist) (this email)
Nov 10, 2026 12:00 AMTrace minerals you should know about
Nov 4, 2026 10:01 PMMinerals you should know about
Nov 3, 2026 12:00 AMFind the perfect fit for your space
Nov 2, 2026 10:34 PMYour discount code expires soon! ⏰
Nov 1, 2026 10:33 PMYour discount just got even better! πŸ˜†

More from Waters Co

All Waters Co emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.