They Sent It

Their name, stitched on the back of the cap

Email So it comes home from kinder — soft cotton, four colours, fits 1½ to 10 years.

Weary TheoryThursday, Sep 10, 2026 at 8:03 PM EasternShopify Email
Weary TheoryTheir name, stitched on the back of the cap
Subject
Their name, stitched on the back of the cap
Preview text
Email So it comes home from kinder — soft cotton, four colours, fits 1½ to 10 years.
From
hello@wearytheory.com
Sent
Thu Sep 10, 2026, 8:03 PM ET
Size
67 KB
Images
36
Links
35, 8 of them buttons
Subject length
43 characters

Against Weary Theory's usual

Sent in its busiest hour, 8 PM, which holds 36% of its emails. The subject is 43 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Steph from Weary Theory <[email protected]>
Subject
Their name, stitched on the back of the cap
Date
Fri, 11 Sep 2026 00:03:20 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.klaviyo-mail.wearytheory.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=klaviyo-mail.wearytheory.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 15, 2026 4:33 AMThe whole lot, sorted
Oct 14, 2026 12:01 PMTheir name. Their everyday.
Sep 14, 2026 8:01 PMEight lunch bags, one easy decision
Sep 10, 2026 8:03 PMTheir name, stitched on the back of the cap (this email)
Sep 8, 2026 5:01 AMCorduroy or gingham? Here's the real difference
Sep 2, 2026 8:00 PMJust two large colours left: Strawberry, Chocolate
Aug 31, 2026 8:00 PMCorduroy or gingham? Depends on the yoghurt

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