They Sent It

Free toilet paper 🧻

They call this the direct approach

Who Gives A CrapFriday, Sep 11, 2026 at 5:40 PM EasternKlaviyo
Who Gives A CrapFree toilet paper 🧻
Subject
Free toilet paper 🧻
Preview text
They call this the direct approach
From
wedo@whogivesacrap.org
Sent
Fri Sep 11, 2026, 5:40 PM ET
Sent to
us.whogivesacrap.org
Size
54 KB
Images
18
Links
21, 4 of them buttons
Subject length
19 characters

Against Who Gives A Crap's usual

Sent in the 5 PM hour, which holds 14% of its emails; 47% arrive in the 1 PM hour. The subject is 19 characters; its average is 28.

Email headers

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From
Who Gives A Crap <[email protected]>
Subject
Free toilet paper 🧻
Date
Fri, 11 Sep 2026 21:40:52 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.marketing.whogivesacrap.org
DKIM signature
d=shared.klaviyomail.com s=def1; d=marketing.whogivesacrap.org s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 18, 2026 1:11 PMRegular toilet paper is a real bummer
Sep 15, 2026 1:33 PMWe give away half our profits
Sep 13, 2026 1:07 PMFree toilet paper 🧻
Sep 11, 2026 5:40 PMFree toilet paper 🧻 (this email)
Sep 11, 2026 1:03 PMToilet paper so good, people write reviews about it
Sep 9, 2026 1:05 PMHow do you roll?
Sep 8, 2026 5:39 PMBuy an amazing box

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