Who Gives A Crap subject lines

90 subject lines averaging 28 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Sep 24, 2026 5:54 PMLove at first wipe18Love for the planet goes beyond the bathroomSep 24, 2026 5:54 PM · 18 characters. Love for the planet goes beyond the bathroom
Sep 23, 2026 5:53 PMNetflix vs. toilet paper24The subscription debateSep 23, 2026 5:53 PM · 24 characters. The subscription debate
Sep 22, 2026 5:51 PMDid you like what you saw?26Something you may have missedSep 22, 2026 5:51 PM · 26 characters. Something you may have missed
Sep 22, 2026 2:03 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailSep 22, 2026 2:03 PM · 19 characters. Oh yes, there's a discount inside this email
Sep 18, 2026 1:11 PMRegular toilet paper is a real bummer37Hehe.. bumSep 18, 2026 1:11 PM · 37 characters. Hehe.. bum
Sep 15, 2026 1:33 PMWe give away half our profits29And we like it that waySep 15, 2026 1:33 PM · 29 characters. And we like it that way
Sep 13, 2026 1:07 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailSep 13, 2026 1:07 PM · 19 characters. Oh yes, there's a discount inside this email
Sep 11, 2026 5:40 PMFree toilet paper 🧻19They call this the direct approachSep 11, 2026 5:40 PM · 19 characters. They call this the direct approach
Sep 11, 2026 1:03 PMToilet paper so good, people write reviews about it5110/10, would wipe againSep 11, 2026 1:03 PM · 51 characters. 10/10, would wipe again
Sep 9, 2026 1:05 PMHow do you roll?16The great Bamboo vs Recycled TP debateSep 9, 2026 1:05 PM · 16 characters. The great Bamboo vs Recycled TP debate
Sep 8, 2026 5:39 PMBuy an amazing box18There’s even 48 rolls of TP inside!Sep 8, 2026 5:39 PM · 18 characters. There’s even 48 rolls of TP inside!
Sep 8, 2026 1:08 PMTry our 12 roll trial pack26A dozen good reasons to try usSep 8, 2026 1:08 PM · 26 characters. A dozen good reasons to try us
Sep 8, 2026 1:27 AMYou’re getting emails about toilet paper now44How grown up of youSep 8, 2026 1:27 AM · 44 characters. How grown up of you
Sep 5, 2026 5:38 PMLove at first wipe18Love for the planet goes beyond the bathroomSep 5, 2026 5:38 PM · 18 characters. Love for the planet goes beyond the bathroom
Sep 4, 2026 5:37 PMNetflix vs. toilet paper24The subscription debateSep 4, 2026 5:37 PM · 24 characters. The subscription debate
Sep 3, 2026 5:37 PMDid you like what you saw?26Something you may have missedSep 3, 2026 5:37 PM · 26 characters. Something you may have missed
Sep 3, 2026 2:02 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailSep 3, 2026 2:02 PM · 19 characters. Oh yes, there's a discount inside this email
Aug 29, 2026 1:08 PMRegular toilet paper is a real bummer37Hehe.. bumAug 29, 2026 1:08 PM · 37 characters. Hehe.. bum
Aug 27, 2026 1:10 PMRegular toilet paper is a real bummer37Hehe.. bumAug 27, 2026 1:10 PM · 37 characters. Hehe.. bum
Aug 26, 2026 1:08 PMWe give away half our profits29And we like it that wayAug 26, 2026 1:08 PM · 29 characters. And we like it that way
Aug 24, 2026 1:09 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailAug 24, 2026 1:09 PM · 19 characters. Oh yes, there's a discount inside this email
Aug 24, 2026 1:04 PMWe give away half our profits29And we like it that wayAug 24, 2026 1:04 PM · 29 characters. And we like it that way
Aug 22, 2026 1:07 PMToilet paper so good, people write reviews about it5110/10, would wipe againAug 22, 2026 1:07 PM · 51 characters. 10/10, would wipe again
Aug 22, 2026 1:03 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailAug 22, 2026 1:03 PM · 19 characters. Oh yes, there's a discount inside this email
Aug 20, 2026 1:08 PMHow do you roll?16The great Bamboo vs Recycled TP debateAug 20, 2026 1:08 PM · 16 characters. The great Bamboo vs Recycled TP debate
Aug 20, 2026 1:06 PMToilet paper so good, people write reviews about it5110/10, would wipe againAug 20, 2026 1:06 PM · 51 characters. 10/10, would wipe again
Aug 19, 2026 1:09 PMTry our 12 roll trial pack26A dozen good reasons to try usAug 19, 2026 1:09 PM · 26 characters. A dozen good reasons to try us
Aug 18, 2026 1:09 PMHow do you roll?16The great Bamboo vs Recycled TP debateAug 18, 2026 1:09 PM · 16 characters. The great Bamboo vs Recycled TP debate
Aug 18, 2026 5:58 AMYou’re getting emails about toilet paper now45How grown up of youAug 18, 2026 5:58 AM · 45 characters. How grown up of you
Aug 17, 2026 1:10 PMTry our 12 roll trial pack26A dozen good reasons to try usAug 17, 2026 1:10 PM · 26 characters. A dozen good reasons to try us
Aug 16, 2026 5:51 PMYou’re getting emails about toilet paper now44How grown up of youAug 16, 2026 5:51 PM · 44 characters. How grown up of you
Jul 28, 2026 1:09 PMRegular toilet paper is a real bummer37Hehe.. bumJul 28, 2026 1:09 PM · 37 characters. Hehe.. bum
Jul 25, 2026 1:09 PMWe give away half our profits29And we like it that wayJul 25, 2026 1:09 PM · 29 characters. And we like it that way
Jul 23, 2026 1:18 PMFree toilet paper 🧻19Oh yes, there's a discount inside this emailJul 23, 2026 1:18 PM · 19 characters. Oh yes, there's a discount inside this email
Jul 23, 2026 11:47 AMLove at first wipe18Love for the planet goes beyond the bathroomJul 23, 2026 11:47 AM · 18 characters. Love for the planet goes beyond the bathroom
Jul 21, 2026 1:08 PMToilet paper so good, people write reviews about it5110/10, would wipe againJul 21, 2026 1:08 PM · 51 characters. 10/10, would wipe again
Jul 21, 2026 11:45 AMDid you like what you saw?26Something you may have missedJul 21, 2026 11:45 AM · 26 characters. Something you may have missed
Jul 19, 2026 1:06 PMHow do you roll?16The great Bamboo vs Recycled TP debateJul 19, 2026 1:06 PM · 16 characters. The great Bamboo vs Recycled TP debate
Jul 18, 2026 1:04 PMTry our 12 roll trial pack26A dozen good reasons to try usJul 18, 2026 1:04 PM · 26 characters. A dozen good reasons to try us
Jul 17, 2026 3:22 AMYou’re getting emails about toilet paper now44How grown up of youJul 17, 2026 3:22 AM · 44 characters. How grown up of you

Based on 90 emails received from Jul 17 to Nov 8, 2026. Times in US Eastern. How we collect

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