Most people expect candles to smell like sickly-sweet vanilla.

Preview text: But they don’t expect warm, buttery pastries fresh from the oven.

Wick Guru

Friday, Sep 4, 2026 at 1:30 PM EasternKlaviyo

Wick GuruMost people expect candles to smell like sickly-sweet vanilla.

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Most people expect candles to smell like sickly-sweet vanilla. - email from Wick Guru

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Subject: Most people expect candles to smell like sickly-sweet vanilla.
Preview text: But they don’t expect warm, buttery pastries fresh from the oven.
From: hello@wickguru.com
Brand: Wick Guru
ESP: Klaviyo
Sent: Fri Sep 4, 2026, 1:30 PM ET
Size: 57 KB
Images: 8
Links: 7, 4 of them buttons
Subject length: 62 characters

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Sent in its busiest hour, 1 PM, which holds 90% of its emails. The subject is 62 characters; its average is 33.

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From: Wick Guru <[email protected]>
Subject: Most people expect candles to smell like sickly-sweet vanilla.
Date: Fri, 04 Sep 2026 17:30:18 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.wickguru.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.wickguru.com s=mtd1
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Sent just before and after

	Sep 13, 2026 1:30 PM	Make your home smell like a bakery 🥐
	Sep 11, 2026 1:30 PM	Not all candles are created equal...
	Sep 6, 2026 1:30 PM	Does It Actually Smell Like Croissants? 🥐🕯️😏
	Sep 4, 2026 1:30 PM	Most people expect candles to smell like sickly-sweet vanilla. (this email)
	Aug 30, 2026 1:30 PM	We hear you 🧡
	Aug 28, 2026 1:30 PM	Candle season is coming...
	Aug 23, 2026 1:30 PM	It’s cringe until it works…