Most kids don't brush their teeth effectively

Preview text: That's why Willo takes a different approach

WilloSaturday, Oct 31, 2026 at 2:27 AM EasternKlaviyo
WilloMost kids don't brush their teeth effectively
Subject
Most kids don't brush their teeth effectively
Preview text
That's why Willo takes a different approach
From
store@willo.com
Brand
Willo
Sent
Sat Oct 31, 2026, 2:27 AM ET
Size
36 KB
Images
8
Links
9, 5 of them buttons
Subject length
45 characters

Against Willo's usual

Sent in the 2 AM hour, which holds 3% of its emails; 29% arrive in the 7 PM hour. The subject is 45 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Willo <[email protected]>
Subject
Most kids don't brush their teeth effectively
Date
Sat, 31 Oct 2026 06:27:20 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Nov 4, 2026 4:52 AMYour 10% expires tonight
Nov 3, 2026 1:28 AM4 reasons kids struggle to brush well
Nov 2, 2026 10:02 AMHow many more nights will you wonder?
Oct 31, 2026 2:27 AMMost kids don't brush their teeth effectively (this email)
Oct 30, 2026 5:51 AM"Wish I bought this sooner."
Oct 29, 2026 1:00 PMNo tricks. Just 20% off. 🎃
Oct 29, 2026 2:26 AMBrushing can feel harder than expected

More from Willo

All Willo emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.