Brushing can feel harder than expected

Preview text: You’re not doing anything wrong.

Willo

Thursday, Oct 29, 2026 at 2:26 AM EasternKlaviyo

WilloBrushing can feel harder than expected

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Brushing can feel harder than expected - email from Willo

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Subject: Brushing can feel harder than expected
Preview text: You’re not doing anything wrong.
From: store@willo.com
Brand: Willo
ESP: Klaviyo
Sent: Thu Oct 29, 2026, 2:26 AM ET
Size: 44 KB
Images: 11
Links: 11, 6 of them buttons
Subject length: 38 characters

Against Willo's usual

Sent in the 2 AM hour, which holds 3% of its emails; 30% arrive in the 7 PM hour. The subject is 38 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Willo <[email protected]>
Subject: Brushing can feel harder than expected
Date: Thu, 29 Oct 2026 06:26:36 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.willo.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 31, 2026 2:27 AM	Most kids don't brush their teeth effectively
	Oct 30, 2026 5:51 AM	"Wish I bought this sooner."
	Oct 29, 2026 1:00 PM	No tricks. Just 20% off. 🎃
	Oct 29, 2026 2:26 AM	Brushing can feel harder than expected (this email)
	Oct 26, 2026 5:50 AM	You hope it was enough.
	Oct 25, 2026 10:07 AM	Let them eat candy. Really. 🍬
	Oct 22, 2026 7:02 PM	When the dentist is also Mom