Here’s why the shaggy bag has a cult following.

Preview text: 100% New Zealand sheepskin, made to be lived on.

Wilson & DorsetWednesday, Sep 23, 2026 at 5:00 AM EasternKlaviyo
Wilson & DorsetHere’s why the shaggy bag has a cult following.
Subject
Here’s why the shaggy bag has a cult following.
Preview text
100% New Zealand sheepskin, made to be lived on.
From
hello@wilsondorset.com.au
Sent
Wed Sep 23, 2026, 5:00 AM ET
Size
65 KB
Images
7
Links
21, 4 of them buttons
Subject length
47 characters

Against Wilson & Dorset's usual

Sent in its busiest hour, 5 AM, which holds 43% of its emails. The subject is 47 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Wilson & Dorset <[email protected]>
Subject
Here’s why the shaggy bag has a cult following.
Date
Wed, 23 Sep 2026 09:00:05 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.wilsondorset.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.wilsondorset.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 1, 2026 5:00 AMThe ultimate underfoot sheepskin.
Sep 29, 2026 5:00 AMDo you know what’s in your homewares?
Sep 24, 2026 5:00 AMBig news from Bowral.
Sep 23, 2026 5:00 AMHere’s why the shaggy bag has a cult following. (this email)
Sep 17, 2026 5:01 AMThe Wilson family’s 140-year story.
Sep 14, 2026 8:32 PMWhy our sheepskin feels so good.
Sep 10, 2026 5:00 AMThe full care guide for Vests, Slippers and more.

More from Wilson & Dorset

All Wilson & Dorset emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.