Odorono: Turning hygiene shame into a marketing ploy 😲

Preview text: Now it's personal

WypeSunday, Sep 27, 2026 at 3:31 AM EasternKlaviyo
WypeOdorono: Turning hygiene shame into a marketing ploy 😲
Subject
Odorono: Turning hygiene shame into a marketing ploy 😲
Preview text
Now it's personal
From
hello@wypeuk.com
Brand
Wype
Sent
Sun Sep 27, 2026, 3:31 AM ET
Sent to
wypeuk.com
Size
41 KB
Images
12
Links
12, 4 of them buttons
Subject length
54 characters

Against Wype's usual

Sent in its busiest hour, 3 AM, which holds 30% of its emails. The subject is 54 characters; its average is 36.

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Subject
Odorono: Turning hygiene shame into a marketing ploy 😲
Date
Sun, 27 Sep 2026 07:31:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.wypeuk.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.wypeuk.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 11, 2026 3:30 AMAnswering Your Qs From The Bottom Up 🫧
Oct 6, 2026 12:50 PMThe Bottom-up Wash is Here πŸ«§πŸ‘
Sep 30, 2026 1:02 PMWe’ve been keeping a secret πŸ‘€πŸ«§
Sep 27, 2026 3:31 AMOdorono: Turning hygiene shame into a marketing ploy 😲 (this email)
Sep 23, 2026 1:05 PMYour bum and your pits have a lot in common
Sep 20, 2026 3:30 AMThe Shameless Series πŸ’ͺ
Sep 16, 2026 1:03 PMWe're finalists for the Pure Beauty Awards 🀩

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