Email type examples
Real examples of common email types, matched by subject line from the They Sent It collection. Each type below links to a gallery of recent emails.
- WelcomeFirst email a brand sends after signup
- Abandoned cartSent when a shopper leaves items in their cart without buying
- Back in stockAlert sent when a sold-out item is available again
- Price dropNotification of a price reduction on a specific product
- Win-backRe-engagement email sent to subscribers who have gone quiet
- New arrivalsAnnounces new products or a fresh collection
- Black FridayBlack Friday sale announcement or countdown
- Free shippingPromotes a free shipping or free delivery offer
- Flash saleShort-window sale designed to drive urgent purchases
- Last chanceFinal reminder before an offer or inventory runs out
Email types are identified by subject-line keywords only. Each type was hand-checked against 40 random matches before publishing. How we collect