Offers and promotions
The offers brands put in their emails, from BOGO to mystery discounts to store credit: how each one works, the rules around it, and how often it appears in the emails we collect.
Entries A–Z
BOGO (buy one, get one)
Buy one item and get a second free or discounted.
Early access
A head start on a sale or product drop for a chosen group.
Flash sale
A brief sale, usually hours to a few days.
Free shipping
Shipping at no charge, sitewide or above a threshold.
Gift with purchase
A free item with an order or above a spend.
Mystery offer
A discount, gift or box whose contents stay hidden until the subscriber clicks, buys or opens it.
Store credit
Value that can only be spent at one store: an account balance, a gift card or a code.