It's a MOOD

Preview text: The vibe is set. The destination is yours.

AFRMSunday, May 10, 2026 at 11:00 AM EasternKlaviyo
AFRMIt's a MOOD
Subject
It's a MOOD
Preview text
The vibe is set. The destination is yours.
From
noreply@shopafrm.com
Brand
AFRM
Sent
Sun May 10, 2026, 11:00 AM ET
Sent to
shopafrm.com
Size
42 KB
Images
11
Links
14, 1 of them buttons
Subject length
11 characters

Against AFRM's usual

Sent in the 11 AM hour, which holds 22% of its emails; 35% arrive in the 8 PM hour. The subject is 11 characters; its average is 21.

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Sent just before and after

May 14, 2026 8:00 PMNEW Arrivals are coming in HOT
May 13, 2026 8:00 PMHeat, Swim + Color
May 12, 2026 2:49 PMShe's So Back
May 10, 2026 11:00 AMIt's a MOOD (this email)
May 8, 2026 8:00 PMHere for the NEW Prints
May 7, 2026 8:02 PMA NEW Drop That Turns Up The Heat
May 6, 2026 1:44 PMHEAT ADVISORY

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