Unexpected Where It Matters

Preview text: Meet Your NEW Lace Obsessions

AFRMTuesday, Apr 14, 2026 at 10:02 AM EasternKlaviyo
AFRMUnexpected Where It Matters
Subject
Unexpected Where It Matters
Preview text
Meet Your NEW Lace Obsessions
From
noreply@shopafrm.com
Brand
AFRM
Sent
Tue Apr 14, 2026, 10:02 AM ET
Sent to
shopafrm.com
Size
52 KB
Images
15
Links
18, 1 of them buttons
Subject length
27 characters

Against AFRM's usual

Sent in the 10 AM hour, which holds 11% of its emails; 35% arrive in the 8 PM hour. The subject is 27 characters; its average is 21.

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Sent just before and after

Apr 16, 2026 8:01 PMThis NEW Drop Delivers
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Apr 15, 2026 8:00 PMShe's Not Done Talking
Apr 14, 2026 10:02 AMUnexpected Where It Matters (this email)
Apr 12, 2026 10:02 AMOh Noir
Apr 11, 2026 10:03 AMAll The Pretty New Things
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