We've never done this before

Preview text: Hi lovely, Our first loungewear collection is dropping tomorrow and we hope you love it as…

ALT Swim

Sunday, Oct 11, 2026 at 6:02 PM EasternKlaviyo

ALT SwimWe've never done this before

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We've never done this before - email from ALT Swim

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Subject: We've never done this before
Preview text: Hi lovely, Our first loungewear collection is dropping tomorrow and we hope you love it as…
From: hello@altswim.com
Brand: ALT Swim
ESP: Klaviyo
Sent: Sun Oct 11, 2026, 6:02 PM ET
Size: 24 KB
Images: 2
Links: 4, 1 of them buttons
Subject length: 28 characters

Against ALT Swim's usual

Sent in its busiest hour, 6 PM, which holds 30% of its emails. The subject is 28 characters; its average is 24.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Alexandra @ ALT <[email protected]>
Subject: We've never done this before
Date: Sun, 11 Oct 2026 22:02:05 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.altswim.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.altswim.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 13, 2026 11:05 AM	Enjoy a little something on us
	Oct 12, 2026 7:07 PM	JUST LANDED: ALT AIR 🛫
	Oct 11, 2026 8:32 PM	Take another look
	Oct 11, 2026 6:02 PM	We've never done this before (this email)
	Oct 6, 2026 6:01 PM	Your first look
	Oct 1, 2026 6:01 PM	Now Boarding ALT AIR 🛫
	Sep 30, 2026 5:45 PM	Something sweet is here 🍫