American Girl subject lines
242 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 13, 2026 7:00 PM | IT’S HERE: Explore our holiday gift guide filled with festive faves 💝 | 71 | From J.Crew and Disney collabs to the 2027 Girl of the Year! | Oct 13, 2026 7:00 PM · 71 characters. From J.Crew and Disney collabs to the 2027 Girl of the Year! | |
| Oct 13, 2026 9:01 AM | JUST RELEASED: Our ultimate holiday gift guide 🎁 | 49 | Featuring J.Crew, 2027 Girl of the Year, Disney, and more! | Oct 13, 2026 9:01 AM · 49 characters. Featuring J.Crew, 2027 Girl of the Year, Disney, and more! | |
| Oct 13, 2026 12:21 AM | Hi ⭐️ Welcome to American Girl! | 33 | All the joys of girlhood are waiting inside. | Oct 13, 2026 12:21 AM · 33 characters. All the joys of girlhood are waiting inside. | |
| Oct 12, 2026 7:12 PM | Subscriber 👋 Savings start here—up to 75% off 💵 | 48 | Plus, check out the NEW J.Crew collab featured in our pick of the week! | Oct 12, 2026 7:12 PM · 48 characters. Plus, check out the NEW J.Crew collab featured in our pick of the week! | |
| Oct 12, 2026 7:10 PM | Savings start here—up to 75% off 💵 | 35 | Plus, check out the NEW J.Crew collab featured in our pick of the week! | Oct 12, 2026 7:10 PM · 35 characters. Plus, check out the NEW J.Crew collab featured in our pick of the week! | |
| Oct 12, 2026 4:14 PM | Does up to 75% off sound good to you? 💰 | 40 | Plus, our NEW Girl of the Year stars as the pick of the week! | Oct 12, 2026 4:14 PM · 40 characters. Plus, our NEW Girl of the Year stars as the pick of the week! | |
| Oct 12, 2026 2:22 PM | Does up to 75% off sound good to you, friend? 💰 | 48 | Plus, our NEW Girl of the Year stars as the pick of the week! | Oct 12, 2026 2:22 PM · 48 characters. Plus, our NEW Girl of the Year stars as the pick of the week! | |
| Oct 11, 2026 7:00 PM | Never fear—Halloween fun is here! 🎃 | 36 | Plus, discover sweet costumes + treat your girl to a new style in store | Oct 11, 2026 7:00 PM · 36 characters. Plus, discover sweet costumes + treat your girl to a new style in store | |
| Oct 8, 2026 10:47 PM | 🚨 Don’t miss out! | 18 | Last reminder, take another look before items sell out. | Oct 8, 2026 10:47 PM · 18 characters. Last reminder, take another look before items sell out. | |
| Oct 8, 2026 7:20 PM | Birthday gift ideas galore—starting with Daisy Davenport! 🎂 | 62 | Bring home our NEW Girl of the Year + see our latest collabs | Oct 8, 2026 7:20 PM · 62 characters. Bring home our NEW Girl of the Year + see our latest collabs | |
| Oct 8, 2026 10:08 AM | A holiday return: Festive fashions from the archives! | 53 | Plus, shop the NEW character charms to adorn your accessories | Oct 8, 2026 10:08 AM · 53 characters. Plus, shop the NEW character charms to adorn your accessories | |
| Oct 7, 2026 10:47 PM | 🌟 Don’t miss out on the fun! | 29 | See our #1 pick for your girl, plus more we think you’ll like. | Oct 7, 2026 10:47 PM · 29 characters. See our #1 pick for your girl, plus more we think you’ll like. | |
| Oct 7, 2026 7:01 PM | Final hours—save up to 40% 🌟 | 29 | Don’t miss your last chance to save on select dolls & more! | Oct 7, 2026 7:01 PM · 29 characters. Don’t miss your last chance to save on select dolls & more! | |
| Oct 7, 2026 9:00 AM | ⏰ Last day for AG™ Star Deals! | 31 | See what's on sale before it all ends tonight. | Oct 7, 2026 9:00 AM · 31 characters. See what's on sale before it all ends tonight. | |
| Oct 7, 2026 2:47 AM | 👀 Take a second look! | 22 | We picked these American Girl® favorites just for you. | Oct 7, 2026 2:47 AM · 22 characters. We picked these American Girl® favorites just for you. | |
| Oct 6, 2026 7:00 PM | 🌟 Up to 40% off—today & tomorrow only | 38 | Explore online-only savings on select dolls & more. | Oct 6, 2026 7:00 PM · 38 characters. Explore online-only savings on select dolls & more. | |
| Oct 6, 2026 9:00 AM | 🌟 AG™ Star Deals start NOW | 27 | See what's on sale today & tomorrow only! | Oct 6, 2026 9:00 AM · 27 characters. See what's on sale today & tomorrow only! | |
| Oct 5, 2026 7:06 PM | 🚨 Last chance to save 25%! | 27 | Final hours to save on select dolls, outfits, accessories, and more online. | Oct 5, 2026 7:06 PM · 27 characters. Final hours to save on select dolls, outfits, accessories, and more online. | |
| Oct 5, 2026 9:02 AM | Last day to shop early & save 25%! 🎁 | 37 | Time's almost up to shop early holiday savings on select dolls and so much more! | Oct 5, 2026 9:02 AM · 37 characters. Time's almost up to shop early holiday savings on select dolls and so much more! | |
| Oct 4, 2026 7:02 PM | Don't wait until tomorrow…🚨 | 28 | Save 25% today on select dolls, accessories, and more gift-worthy finds! | Oct 4, 2026 7:02 PM · 28 characters. Save 25% today on select dolls, accessories, and more gift-worthy finds! | |
| Oct 4, 2026 9:01 AM | Tomorrow's the last day to save 25%! ⏳ | 39 | Shop online for select dolls, outfits, accessories, and more before time runs out. | Oct 4, 2026 9:01 AM · 39 characters. Shop online for select dolls, outfits, accessories, and more before time runs out. | |
| Oct 3, 2026 7:00 PM | One more reason to say yes... 🎁 | 32 | 25% off online for early holiday shoppers…yes, that includes select dolls! | Oct 3, 2026 7:00 PM · 32 characters. 25% off online for early holiday shoppers…yes, that includes select dolls! | |
| Oct 3, 2026 9:00 AM | Check another wish off her list. ✔️ | 35 | See what gift you'll find next and save 25% online through 10/5. | Oct 3, 2026 9:00 AM · 35 characters. See what gift you'll find next and save 25% online through 10/5. | |
| Oct 2, 2026 7:02 PM | Why wait? Start holiday shopping with 25% off! 🎁 | 49 | Save on gifts she’ll love—including select dolls. Plus, even more cozy savings on the… | Oct 2, 2026 7:02 PM · 49 characters. Save on gifts she’ll love—including select dolls. Plus, even more cozy savings on the… | |
| Oct 2, 2026 9:01 AM | One more look before the weekend…👀 | 35 | Save 25% off select dolls, outfits & more, plus savings on cozy PJs. Shop today. | Oct 2, 2026 9:01 AM · 35 characters. Save 25% off select dolls, outfits & more, plus savings on cozy PJs. Shop today. | |
| Oct 1, 2026 7:01 PM | Start holiday gifting with 25% off! 🎁 | 38 | Find gifts she'll love and save online through 10/5. | Oct 1, 2026 7:01 PM · 38 characters. Find gifts she'll love and save online through 10/5. | |
| Oct 1, 2026 3:09 PM | Subscriber 🚨 Don’t miss out! | 30 | Last reminder, take another look before items sell out. | Oct 1, 2026 3:09 PM · 30 characters. Last reminder, take another look before items sell out. | |
| Oct 1, 2026 11:00 AM | Sweet NEW Stoney Clover Lane arrivals! 👜🎒 | 42 | Plus, an early holiday surprise: 25% off select dolls and more—online only! | Oct 1, 2026 11:00 AM · 42 characters. Plus, an early holiday surprise: 25% off select dolls and more—online only! | |
| Oct 1, 2026 9:03 AM | Surprise! A gift for early holiday shoppers... 🎁 | 49 | Save 25% online on gift-worthy finds—including select dolls! Only through 10/5. | Oct 1, 2026 9:03 AM · 49 characters. Save 25% online on gift-worthy finds—including select dolls! Only through 10/5. | |
| Sep 30, 2026 7:00 PM | What’s NEW? 2027 Girl of the Year + exciting fashion collabs❣️ | 63 | Plus, get a $25 bonus reward with Create Your Own doll purchases—only through tomorrow! | Sep 30, 2026 7:00 PM · 63 characters. Plus, get a $25 bonus reward with Create Your Own doll purchases—only through tomorrow! | |
| Sep 30, 2026 3:05 PM | Subscriber 🌟 Don’t miss out on the fun! | 41 | See our #1 pick for your girl, plus more we think you’ll like. | Sep 30, 2026 3:05 PM · 41 characters. See our #1 pick for your girl, plus more we think you’ll like. | |
| Sep 30, 2026 3:04 PM | NEW! 2027 Girl of the Year, J.Crew collab, and more 😍 | 53 | Plus, earn a $25 bonus reward when you design her dream doll through tomorrow. | Sep 30, 2026 3:04 PM · 53 characters. Plus, earn a $25 bonus reward when you design her dream doll through tomorrow. | |
| Sep 29, 2026 7:06 PM | Subscriber 👀 Take a second look! | 34 | We picked these American Girl® favorites just for you. | Sep 29, 2026 7:06 PM · 34 characters. We picked these American Girl® favorites just for you. | |
| Sep 29, 2026 3:01 PM | NEW catalogue out now—starring Girl of the Year 2027 | 54 | Plus, browse our latest collabs with J.Crew, Hanna Andersson, and more! | Sep 29, 2026 3:01 PM · 54 characters. Plus, browse our latest collabs with J.Crew, Hanna Andersson, and more! | |
| Sep 28, 2026 7:03 PM | 🚨 Hours left to save 20% online | 32 | Time's almost up! Savings on select dolls & more end tonight. | Sep 28, 2026 7:03 PM · 32 characters. Time's almost up! Savings on select dolls & more end tonight. | |
| Sep 28, 2026 9:02 AM | ⏰ Last day! 20% off select dolls & more | 40 | Today's your last chance to save on 100s of favorites. | Sep 28, 2026 9:02 AM · 40 characters. Today's your last chance to save on 100s of favorites. | |
| Sep 27, 2026 7:01 PM | ⏰ So much on sale…so little time! | 34 | Tomorrow’s the last day to save 20% on select dolls & more. | Sep 27, 2026 7:01 PM · 34 characters. Tomorrow’s the last day to save 20% on select dolls & more. | |
| Sep 27, 2026 9:01 AM | 📝 What's first on your 20%-off list? | 37 | Time to choose! Online savings end tomorrow. | Sep 27, 2026 9:01 AM · 37 characters. Time to choose! Online savings end tomorrow. | |
| Sep 26, 2026 7:00 PM | 💖 Found a favorite? Save 20% now! | 34 | Now's the perfect time to bring home select dolls & more. | Sep 26, 2026 7:00 PM · 34 characters. Now's the perfect time to bring home select dolls & more. | |
| Sep 26, 2026 9:02 AM | 👀 Did you see these 20%-off favorites? | 39 | Yes, select dolls are included! Shop online and save through 9/28. | Sep 26, 2026 9:02 AM · 39 characters. Yes, select dolls are included! Shop online and save through 9/28. | |
| Sep 25, 2026 7:23 PM | 🚨 Don’t miss out! | 18 | Last reminder, take another look before items sell out. | Sep 25, 2026 7:23 PM · 18 characters. Last reminder, take another look before items sell out. | |
| Sep 25, 2026 7:02 PM | 🌟 100s of ways to save...including dolls! | 42 | See which favorites are on sale—online only through 9/28. | Sep 25, 2026 7:02 PM · 42 characters. See which favorites are on sale—online only through 9/28. | |
| Sep 25, 2026 9:02 AM | 🌟 Can't-miss dolls. 100s of faves. On SALE! | 44 | Curious what's included? Take a look online through 9/28. | Sep 25, 2026 9:02 AM · 44 characters. Curious what's included? Take a look online through 9/28. | |
| Sep 24, 2026 7:22 PM | 🌟 Don’t miss out on the fun! | 29 | See our #1 pick for your girl, plus more we think you’ll like. | Sep 24, 2026 7:22 PM · 29 characters. See our #1 pick for your girl, plus more we think you’ll like. | |
| Sep 24, 2026 7:20 PM | ALL-NEW advent calendar to get in the spirit! | 45 | Plus, explore the latest fashions and Disney debuts + picks just for you | Sep 24, 2026 7:20 PM · 45 characters. Plus, explore the latest fashions and Disney debuts + picks just for you | |
| Sep 24, 2026 12:19 PM | NEW! Play out Daisy’s story with camp fun and more ⛺️🔥⚽︎ | 56 | Explore the great outdoors with Girl of the Year 2027 | Sep 24, 2026 12:19 PM · 56 characters. Explore the great outdoors with Girl of the Year 2027 | |
| Sep 23, 2026 11:07 PM | 👀 Take a second look! | 22 | We picked these American Girl® favorites just for you. | Sep 23, 2026 11:07 PM · 22 characters. We picked these American Girl® favorites just for you. | |
| Sep 23, 2026 7:01 PM | Get the NEW 2026 holiday collector doll before she’s gone! | 59 | Order this limited-edition collectible while you can | Sep 23, 2026 7:01 PM · 59 characters. Order this limited-edition collectible while you can | |
| Sep 23, 2026 9:01 AM | The NEW 2026 holiday collector doll is here! | 44 | Get in the spirit with this limited-edition collectible | Sep 23, 2026 9:01 AM · 44 characters. Get in the spirit with this limited-edition collectible | |
| Sep 22, 2026 7:01 PM | FIRST EVER: New J.Crew holiday collab! 🎉 | 41 | Featuring matching styles for all ages | Sep 22, 2026 7:01 PM · 41 characters. Featuring matching styles for all ages |
Based on 242 emails received from Mar 16 to Nov 9, 2026. Times in US Eastern. How we collect