HOT TAKE: Sour sherbet makes everything taste better

Preview text: We tried this hack a bit too late, but we're not mad about it

Bak'dSaturday, Oct 10, 2026 at 3:01 PM EasternKlaviyo
Bak'dHOT TAKE: Sour sherbet makes everything taste better
Subject
HOT TAKE: Sour sherbet makes everything taste better
Preview text
We tried this hack a bit too late, but we're not mad about it
From
sarah@bakd.com.au
Brand
Bak'd
Sent
Sat Oct 10, 2026, 3:01 PM ET
Size
48 KB
Images
15
Links
20
Subject length
52 characters

Against Bak'd's usual

Sent in the 3 PM hour, which holds 16% of its emails; 27% arrive in the 4 PM hour. The subject is 52 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Bak'd <[email protected]>
Subject
HOT TAKE: Sour sherbet makes everything taste better
Date
Sat, 10 Oct 2026 19:01:47 +0000 (UTC)
Message-ID domain
geopod-ismtpd-31
Return-Path domain
send.bakd.com.au
DKIM signature
d=bakd.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-htbqd with SMTP
  2. from (unnamed) by geopod-ismtpd-31 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 20, 2026 4:51 PMHey fam, welcome to Bak'd 🍬
Oct 14, 2026 3:01 AMChoc Gems are breaking the internet
Oct 12, 2026 3:00 PMFour riddles. Four candies. Go.
Oct 10, 2026 3:01 PMHOT TAKE: Sour sherbet makes everything taste better (this email)
Oct 10, 2026 7:49 AMStill our bestie?
Oct 7, 2026 3:04 PMWarning: this email has sound effects (kind of)
Oct 5, 2026 3:00 PMChocolate Gems, every bite's a surprise

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