Does the water you use for formula matter?

Preview text: Here’s what parents need to know.

Wednesday, Oct 7, 2026 at 10:00 AM EasternKlaviyo

BobbieDoes the water you use for formula matter?

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Subject: Does the water you use for formula matter?
Preview text: Here’s what parents need to know.
From: hello@hibobbie.com
Brand: Bobbie
ESP: Klaviyo
Sent: Wed Oct 7, 2026, 10:00 AM ET
Sent to: backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
Size: 50 KB
Images: 16
Links: 16, 1 of them buttons
Subject length: 42 characters

Against Bobbie's usual

Sent in the 10 AM hour, which holds 9% of its emails; 22% arrive in the 11 AM hour. The subject is 42 characters; its average is 37.

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