You heard it here first đź‘€

Preview text: Nara Smith’s fave formula? Buy one, get one free.

BobbieMonday, Sep 28, 2026 at 4:15 PM EasternKlaviyo
BobbieYou heard it here first đź‘€
Subject
You heard it here first đź‘€
Preview text
Nara Smith’s fave formula? Buy one, get one free.
From
hello@hibobbie.com
Brand
Bobbie
Sent
Mon Sep 28, 2026, 4:15 PM ET
Sent to
backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
Size
45 KB
Images
13
Links
13, 1 of them buttons
Subject length
26 characters

Against Bobbie's usual

Sent in the 4 PM hour, which holds 8% of its emails; 22% arrive in the 11 AM hour. The subject is 26 characters; its average is 37.

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From
Bobbie <[email protected]>
Subject
You heard it here first đź‘€
Date
Mon, 28 Sep 2026 20:15:02 +0000 (UTC)
Message-ID domain
geopod-ismtpd-65
Return-Path domain
send.hibobbie.com
DKIM signature
d=hibobbie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-gztg4 with SMTP
  2. from (unnamed) by geopod-ismtpd-65 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 7, 2026 10:00 AMDoes the water you use for formula matter?
Oct 3, 2026 9:00 AMThe merch drop for parents ready to let go.
Sep 30, 2026 6:18 PMTHE SPILL 🍼 September Edition
Sep 28, 2026 4:15 PMYou heard it here first đź‘€ (this email)
Sep 26, 2026 9:03 AMEU-style Trusted ingredients Made right here.
Sep 26, 2026 9:01 AMNara chose it. We’re doubling it.
Sep 23, 2026 10:02 AMNara Smith makes a lot from scratch.

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