You heard it here first đź‘€
Preview text: Nara Smith’s fave formula? Buy one, get one free.

Using this email in an article? Credit: Bobbie email via They Sent It, with a link to this page. Full-size image
- Subject
- You heard it here first đź‘€
- Preview text
- Nara Smith’s fave formula? Buy one, get one free.
- From
- hello@
hibobbie.com - Brand
- Bobbie
- ESP
- Klaviyo
- Sent
- Mon Sep 28, 2026, 4:15 PM ET
- Sent to
- backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
- Size
- 45 KB
- Images
- 13
- Links
- 13, 1 of them buttons
- Subject length
- 26 characters
Against Bobbie's usual
Sent in the 4 PM hour, which holds 8% of its emails; 22% arrive in the 11 AM hour. The subject is 26 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Bobbie <[email protected]>
- Subject
- You heard it here first đź‘€
- Date
- Mon, 28 Sep 2026 20:15:02 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-65
- Return-Path domain
- send.hibobbie.com
- DKIM signature
- d=hibobbie.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-gztg4 with SMTP
- from (unnamed) by geopod-ismtpd-65 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 7, 2026 10:00 AM | Does the water you use for formula matter? | |
| Oct 3, 2026 9:00 AM | The merch drop for parents ready to let go. | |
| Sep 30, 2026 6:18 PM | THE SPILL 🍼 September Edition | |
| Sep 28, 2026 4:15 PM | You heard it here first đź‘€ (this email) | |
| Sep 26, 2026 9:03 AM | EU-style Trusted ingredients Made right here. | |
| Sep 26, 2026 9:01 AM | Nara chose it. We’re doubling it. | |
| Sep 23, 2026 10:02 AM | Nara Smith makes a lot from scratch. |
More from Bobbie
All Bobbie emailsStill paying full price for formula? We've got you.
Nov 2, 2026 8:30 PM
Even this L&D nurse felt feeding guilt.
Oct 31, 2026 10:00 AM
Oct 29, 2026 10:14 PM
Oct 28, 2026 5:48 PM
Reminder: Your FREE Bobbie is still waiting!
Oct 28, 2026 5:35 PM
See what these folks had to say about us.
Oct 26, 2026 10:13 PM
See what these folks had to say about us.
Oct 25, 2026 5:47 PM
We made Babylist’s Best Baby Formulas of 2025 🏆
Oct 24, 2026 10:12 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 28, 2026.








