The merch drop for parents ready to let go.

Preview text: F*ck Perfect. (Yes, we said it.)

BobbieSaturday, Oct 3, 2026 at 9:00 AM EasternKlaviyo
BobbieThe merch drop for parents ready to let go.
Subject
The merch drop for parents ready to let go.
Preview text
F*ck Perfect. (Yes, we said it.)
From
hello@hibobbie.com
Brand
Bobbie
Sent
Sat Oct 3, 2026, 9:00 AM ET
Sent to
backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
Size
50 KB
Images
16
Links
16, 1 of them buttons
Subject length
43 characters

Against Bobbie's usual

Sent in the 9 AM hour, which holds 6% of its emails; 22% arrive in the 11 AM hour. The subject is 43 characters; its average is 37.

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From
Bobbie <[email protected]>
Subject
The merch drop for parents ready to let go.
Date
Sat, 03 Oct 2026 13:00:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-23
Return-Path domain
send.hibobbie.com
DKIM signature
d=hibobbie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-pkffz with SMTP
  2. from (unnamed) by geopod-ismtpd-23 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 12, 2026 10:00 AMThese kids have a message for Congress.
Oct 10, 2026 10:01 AM11 best baby stroller wagons of 2026
Oct 7, 2026 10:00 AMDoes the water you use for formula matter?
Oct 3, 2026 9:00 AMThe merch drop for parents ready to let go. (this email)
Sep 30, 2026 6:18 PMTHE SPILL 🍼 September Edition
Sep 28, 2026 4:15 PMYou heard it here first 👀
Sep 26, 2026 9:03 AMEU-style Trusted ingredients Made right here.

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