Nara Smith makes a lot from scratch.

Preview text: Formula? She leaves that to us.

BobbieWednesday, Sep 23, 2026 at 10:02 AM EasternKlaviyo
BobbieNara Smith makes a lot from scratch.
Subject
Nara Smith makes a lot from scratch.
Preview text
Formula? She leaves that to us.
From
hello@hibobbie.com
Brand
Bobbie
Sent
Wed Sep 23, 2026, 10:02 AM ET
Sent to
backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
Size
46 KB
Images
14
Links
14, 1 of them buttons
Subject length
36 characters

Against Bobbie's usual

Sent in the 10 AM hour, which holds 9% of its emails; 22% arrive in the 11 AM hour. The subject is 36 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Bobbie <[email protected]>
Subject
Nara Smith makes a lot from scratch.
Date
Wed, 23 Sep 2026 14:02:29 +0000 (UTC)
Message-ID domain
geopod-ismtpd-77
Return-Path domain
send.hibobbie.com
DKIM signature
d=hibobbie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-8qbzg with SMTP
  2. from (unnamed) by geopod-ismtpd-77 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 28, 2026 4:15 PMYou heard it here first 👀
Sep 26, 2026 9:03 AMEU-style Trusted ingredients Made right here.
Sep 26, 2026 9:01 AMNara chose it. We’re doubling it.
Sep 23, 2026 10:02 AMNara Smith makes a lot from scratch. (this email)
Sep 21, 2026 2:01 PMMeet Jenna: Bobbie Mom 3x + our Director of Platform 👋
Sep 19, 2026 9:01 AMPermission to close the tabs.
Sep 16, 2026 1:00 PMThe internet’s “perfect” mom has entered the the chat.

More from Bobbie

All Bobbie emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 23, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.