The internet’s “perfect” mom has entered the the chat.

Preview text: Any guesses who? 👀

BobbieWednesday, Sep 16, 2026 at 1:00 PM EasternKlaviyo
BobbieThe internet’s “perfect” mom has entered the the chat.
Subject
The internet’s “perfect” mom has entered the the chat.
Preview text
Any guesses who? 👀
From
hello@hibobbie.com
Brand
Bobbie
Sent
Wed Sep 16, 2026, 1:00 PM ET
Sent to
backoffbobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com
Size
48 KB
Images
15
Links
15, 1 of them buttons
Subject length
56 characters

Against Bobbie's usual

Sent in the 1 PM hour, which holds 7% of its emails; 22% arrive in the 11 AM hour. The subject is 56 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Bobbie <[email protected]>
Subject
The internet’s “perfect” mom has entered the the chat.
Date
Wed, 16 Sep 2026 17:00:52 +0000 (UTC)
Message-ID domain
geopod-ismtpd-107
Return-Path domain
send.hibobbie.com
DKIM signature
d=hibobbie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-6l8zb with SMTP
  2. from (unnamed) by geopod-ismtpd-107 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 23, 2026 10:02 AMNara Smith makes a lot from scratch.
Sep 21, 2026 2:01 PMMeet Jenna: Bobbie Mom 3x + our Director of Platform 👋
Sep 19, 2026 9:01 AMPermission to close the tabs.
Sep 16, 2026 1:00 PMThe internet’s “perfect” mom has entered the the chat. (this email)
Sep 16, 2026 1:00 PMNara Smith went down the research rabbit hole.
Sep 13, 2026 11:01 AMGet a FREE session ($250 value) from a real feeding expert
Sep 12, 2026 9:00 AMMeet Shelby: Mom + our media manager 👋

More from Bobbie

All Bobbie emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.