Both emails
Both sends about 1 email a week through Klaviyo, most often on Friday around 9 AM Eastern.
Early figures, based on 19 emails received from Mar 16 to Oct 23, 2026.
- ESP
- Klaviyo
- Emails a week
- about 1
- Busiest send time
- Fridays at 9am ET
- Last sent
- 6 days ago · Oct 23
- Tracked since
- Mar 2026
- Emails collected
- 19
Recent emails
Oct 23, 2026 12:13 PM
Step Bold with both’s Iconic GAO 🖤
Oct 16, 2026 12:07 PM
Stay in Step with both on Social! 👟✨
Oct 13, 2026 3:50 AM
Welcome to both — Step Into Something Fresh with 10OFF! 👟
Aug 29, 2026 10:00 PM
NOW LIVE: The GUM Collection
Aug 28, 2026 10:00 PM
COUNTDOWN: GUM drops in 24 hours
Recent subject lines
All subject linesSubject lines average 42 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 23, 2026 12:13 PM | Step Bold with both’s Iconic GAO 🖤 | Discover the chunky soles and sleek style of GAO. Shop now! | |
| Oct 16, 2026 12:07 PM | Stay in Step with both on Social! 👟✨ | Join the both vibe on Insta, FB, and TikTok! | |
| Oct 13, 2026 3:50 AM | Welcome to both — Step Into Something Fresh with 10OFF! 👟 | Kick off your both journey with 10% off your first order! | |
| Aug 29, 2026 10:00 PM | NOW LIVE: The GUM Collection | GUM is officially live | |
| Aug 28, 2026 10:00 PM | COUNTDOWN: GUM drops in 24 hours | GUM — Unlocking tomorrow at 11:00 AM JST | |
| Jun 19, 2026 9:02 AM | 🌟 Make the TYRES PLATFORM your daily signature. 💖 | Discover yours at both.com. | |
| Jun 5, 2026 9:15 AM | 💥 Back in stock: The signature chunky profile. ✨ | Shop both Best Sellers. | |
| May 29, 2026 9:02 AM | 💥 The Icons: both Best Sellers. 💖 | The silhouettes that define our signature design language. |
Archive
View full archiveAugust 2026 2 emails
View allAug 29, 2026 10:00 PM
COUNTDOWN: GUM drops in 24 hours
Aug 28, 2026 10:00 PM
When Both sends
47% of its emails arrive in the 9 AM hour, with a second, smaller wave around 6 AM. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 1 | 0 | 1 | 1 | 0 | 1 | 1 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 9 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 9 emails)
Based on 19 emails received from Mar 16 to Oct 23, 2026. Times in US Eastern. How we collect · When all brands send
How often Both sends
The two complete months so far had 5 and 5 emails. July and September were not collected, so they are drawn as gaps and left out.
- Busiest month
- Apr 2026, 5
- Quietest month
- Apr 2026, 5
- Busiest day
- Friday, 12
- Quietest day
- Monday, 1
About Both
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 19
- Emails a week
- about 1
- Last sent
- Oct 23, 2026
- Sends from
- marketing@
both.com - Subject length
- 42 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 #GoKindlygokindly.com.au | Klaviyo | about 1 | Saturday | Oct 24, 2026 | Klaviyo · about 1 a week · busiest Saturday · last sent Oct 24, 2026 | ||
 1886 fashion1886fashion.com | Klaviyo | about 1 | Wednesday | Oct 21, 2026 | Klaviyo · about 1 a week · busiest Wednesday · last sent Oct 21, 2026 | ||
 4T2D4t2d.com | Klaviyo | about 1 | Thursday | Oct 28, 2026 | Klaviyo · about 1 a week · busiest Thursday · last sent Oct 28, 2026 |
