COUNTDOWN: GUM drops in 24 hours
Preview text: GUM — Unlocking tomorrow at 11:00 AM JST

- Subject
- COUNTDOWN: GUM drops in 24 hours
- Preview text
- GUM — Unlocking tomorrow at 11:00 AM JST
- From
- marketing@
both.com - Brand
- Both
- ESP
- Klaviyo
- Sent
- Fri Aug 28, 2026, 10:00 PM ET
- Size
- 91 KB
- Images
- 31
- Links
- 51, 3 of them buttons
- Subject length
- 32 characters
Against Both's usual
Sent in the 10 PM hour, which holds 10% of its emails; 45% arrive in the 9 AM hour. The subject is 32 characters; its average is 42.
Sent just before and after
| Oct 16, 2026 12:07 PM | Stay in Step with both on Social! 👟✨ | |
| Oct 13, 2026 3:50 AM | Welcome to both — Step Into Something Fresh with 10OFF! 👟 | |
| Aug 29, 2026 10:00 PM | NOW LIVE: The GUM Collection | |
| Aug 28, 2026 10:00 PM | COUNTDOWN: GUM drops in 24 hours (this email) | |
| Jun 19, 2026 9:02 AM | 🌟 Make the TYRES PLATFORM your daily signature. 💖 | |
| Jun 5, 2026 9:15 AM | 💥 Back in stock: The signature chunky profile. ✨ | |
| May 29, 2026 9:02 AM | 💥 The Icons: both Best Sellers. 💖 |
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Oct 13, 2026 3:50 AM
Aug 29, 2026 10:00 PM




