NOW LIVE: The GUM Collection
Preview text: GUM is officially live
- Subject
- NOW LIVE: The GUM Collection
- Preview text
- GUM is officially live
- From
- marketing@
both.com - Brand
- Both
- ESP
- Klaviyo
- Sent
- Sat Aug 29, 2026, 10:00 PM ET
- Size
- 91 KB
- Images
- 31
- Links
- 51, 3 of them buttons
- Subject length
- 28 characters
Against Both's usual
Sent in the 10 PM hour, which holds 11% of its emails; 47% arrive in the 9 AM hour. The subject is 28 characters; its average is 42.
Sent just before and after
| Oct 23, 2026 12:13 PM | Step Bold with both’s Iconic GAO 🖤 | |
| Oct 16, 2026 12:07 PM | Stay in Step with both on Social! 👟✨ | |
| Oct 13, 2026 3:50 AM | Welcome to both — Step Into Something Fresh with 10OFF! 👟 | |
| Aug 29, 2026 10:00 PM | NOW LIVE: The GUM Collection (this email) | |
| Aug 28, 2026 10:00 PM | COUNTDOWN: GUM drops in 24 hours | |
| Jun 19, 2026 9:02 AM | 🌟 Make the TYRES PLATFORM your daily signature. 💖 | |
| Jun 5, 2026 9:15 AM | 💥 Back in stock: The signature chunky profile. ✨ |
More from Both
All Both emailsStep Bold with both’s Iconic GAO 🖤
Oct 23, 2026 12:13 PM
Stay in Step with both on Social! 👟✨
Oct 16, 2026 12:07 PM
Welcome to both — Step Into Something Fresh with 10OFF! 👟
Oct 13, 2026 3:50 AM
COUNTDOWN: GUM drops in 24 hours
Aug 28, 2026 10:00 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Aug 29, 2026.
