Boys Lie subject lines
145 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 22, 2026 9:04 AM | VIP ONLY 💌 | 10 | Check out styles starting under $75 OR our most beloved bestsellers. | Aug 22, 2026 9:04 AM · 10 characters. Check out styles starting under $75 OR our most beloved bestsellers. | |
| Aug 20, 2026 4:15 PM | NEW ARRIVALS: Crafted for comfort ✨ | 35 | Whatever your color season, there’s a monochrome shade for you. Meet All Star, Cotton… | Aug 20, 2026 4:15 PM · 35 characters. Whatever your color season, there’s a monochrome shade for you. Meet All Star, Cotton… | |
| Aug 18, 2026 9:04 AM | GET IN 🚗💨💋 The Just Fore You Set is back. | 41 | Plus, more Drivers License styles up to 20% off 🚗💨💋🚗💨💋 | Aug 18, 2026 9:04 AM · 41 characters. Plus, more Drivers License styles up to 20% off 🚗💨💋🚗💨💋 | |
| Aug 16, 2026 11:01 PM | Your Points Are Waiting! Redeem $11.00 Now | 42 | Turn them into something good - shop now | Aug 16, 2026 11:01 PM · 42 characters. Turn them into something good - shop now | |
| Aug 16, 2026 9:04 AM | NEW ARRIVAL: I MISS NOTHING ABOUT YOU 💅🏼 | 39 | Plus 40% Off fast selling graphic styles 👀💅🏼 | Aug 16, 2026 9:04 AM · 39 characters. Plus 40% Off fast selling graphic styles 👀💅🏼 | |
| Aug 14, 2026 9:03 AM | BUNDLE + SAVE 10% OFF Sets 💌🛍️💋 | 30 | August bestsellers + back-in-stock favorites, now better together. | Aug 14, 2026 9:03 AM · 30 characters. August bestsellers + back-in-stock favorites, now better together. | |
| Aug 13, 2026 9:00 AM | Tanks From $32 + The Selling-Out Graphic Is BACK 👀 | 50 | The fan-favorite Ready to Ride graphic, now back in tank form. | Aug 13, 2026 9:00 AM · 50 characters. The fan-favorite Ready to Ride graphic, now back in tank form. | |
| Aug 11, 2026 7:02 PM | The Print Winning August up to 30% OFF 🐆 🐆 🐆 | 44 | NEW Styles. RESTOCKED Styles. SALE styles. All in Cheetah. | Aug 11, 2026 7:02 PM · 44 characters. NEW Styles. RESTOCKED Styles. SALE styles. All in Cheetah. | |
| Aug 9, 2026 9:03 AM | NEW Styles Added to Sale: Up to 40% Off 🔥 | 41 | Skip the scrolling—shop new sale arrivals by size. | Aug 9, 2026 9:03 AM · 41 characters. Skip the scrolling—shop new sale arrivals by size. | |
| Aug 7, 2026 7:02 PM | JUST DROPPED! Cheetah is back for August 🐆 | 42 | 26 NEW STYLES for August are already moving. 🐆🐆🐆 | Aug 7, 2026 7:02 PM · 42 characters. 26 NEW STYLES for August are already moving. 🐆🐆🐆 | |
| Aug 7, 2026 9:01 AM | 💋🤍✨ Meet August: Drop Is Live ✨💋🤍 | 33 | End-of-summer layers, new BF tees, tanks, and the staples you'll wear on repeat. | Aug 7, 2026 9:01 AM · 33 characters. End-of-summer layers, new BF tees, tanks, and the staples you'll wear on repeat. | |
| Aug 5, 2026 9:01 AM | Up to 20% Off the Golden Hour Edit ☀️ | 36 | Warm shades, comfy sets, and the Butter Me Up set you've been waiting for. ☀️☀️☀️ | Aug 5, 2026 9:01 AM · 36 characters. Warm shades, comfy sets, and the Butter Me Up set you've been waiting for. ☀️☀️☀️ | |
| Aug 3, 2026 9:01 AM | August Drop Is Almost Here 🤍 Sneak Peek Inside 👀 | 48 | While you wait for August, the Girls Rule, Boys Drool restock is here. | Aug 3, 2026 9:01 AM · 48 characters. While you wait for August, the Girls Rule, Boys Drool restock is here. | |
| Aug 1, 2026 6:00 AM | UP TO 40% OFF BESTSELLING TEES 💸 | 32 | Your next favorite tee is already a bestseller. 💸💸💸 | Aug 1, 2026 6:00 AM · 32 characters. Your next favorite tee is already a bestseller. 💸💸💸 | |
| Jul 28, 2026 10:00 PM | Don't Miss It Twice 💋 Girls Rule Boys Drool | 43 | We're all excited about this one | Jul 28, 2026 10:00 PM · 43 characters. We're all excited about this one | |
| Jul 28, 2026 9:01 AM | GIRLS RULE, BOYS DROOL IS BACK 💋 | 32 | 💋💋💋 One of our quickest sellouts has officially returned. 💋💋💋 | Jul 28, 2026 9:01 AM · 32 characters. 💋💋💋 One of our quickest sellouts has officially returned. 💋💋💋 | |
| Jul 24, 2026 9:02 AM | RESTOCK ALERT 🚨 🥇 Sporty Sold Out Styles | 40 | Two fan favorites are back in stock, plus more restocked styles worth adding to cart. | Jul 24, 2026 9:02 AM · 40 characters. Two fan favorites are back in stock, plus more restocked styles worth adding to cart. | |
| Jul 22, 2026 9:01 AM | Certified for Summer: Tanks & Sets ❤️🔥 | 36 | The tanks, matching sets, and fresh arrivals your closet's been waiting for. | Jul 22, 2026 9:01 AM · 36 characters. The tanks, matching sets, and fresh arrivals your closet's been waiting for. | |
| Jul 19, 2026 9:02 AM | RED FLAGS ARE MY FAVORITE COLOR 🚩 | 33 | ❤️🔥🚩 Shop the graphics you'll definitely get asked about. 🚩❤️🔥 | Jul 19, 2026 9:02 AM · 33 characters. ❤️🔥🚩 Shop the graphics you'll definitely get asked about. 🚩❤️🔥 | |
| Jul 17, 2026 9:02 AM | The Restock Everyone's Been Asking For 💛✨ More Razzle More Dazzle | 65 | Lilac is almost gone—meet the butter yellow style taking its place. | Jul 17, 2026 9:02 AM · 65 characters. Lilac is almost gone—meet the butter yellow style taking its place. | |
| Jul 16, 2026 11:01 PM | Your Points Are Waiting! Redeem $11.00 Now | 42 | Turn them into something good - shop now | Jul 16, 2026 11:01 PM · 42 characters. Turn them into something good - shop now | |
| Jul 15, 2026 7:00 PM | UP TO 30% OFF BF TEES 💖✨ | 24 | Your favorite oversized fit, now for less. ✨✨✨✨ | Jul 15, 2026 7:00 PM · 24 characters. Your favorite oversized fit, now for less. ✨✨✨✨ | |
| Jul 14, 2026 11:01 AM | NEW IN: This Lilac Set is About to Sell Out 💜💚 | 47 | Our bestselling set is almost sold out! | Jul 14, 2026 11:01 AM · 47 characters. Our bestselling set is almost sold out! | |
| Jul 12, 2026 11:01 AM | Game On: New + Trending. Starting Below $40 🏀 | 45 | Big savings on sport-inspired styles. Don't sit this one out. | Jul 12, 2026 11:01 AM · 45 characters. Big savings on sport-inspired styles. Don't sit this one out. | |
| Jul 10, 2026 10:00 PM | MEET JULY: Featuring 20+ New Styles. | 36 | 🎾🎾🎾 Discover matching sets, graphics, and court approved looks. 🎾🎾🎾 | Jul 10, 2026 10:00 PM · 36 characters. 🎾🎾🎾 Discover matching sets, graphics, and court approved looks. 🎾🎾🎾 | |
| Jul 10, 2026 9:02 AM | The July Drop Has Arrived 🎾 Shop Now 🔥 | 38 | 🏆🏆🏆 20+ new styles inspired by vintage tennis clubs and country club summers. 🏆🏆🏆 | Jul 10, 2026 9:02 AM · 38 characters. 🏆🏆🏆 20+ new styles inspired by vintage tennis clubs and country club summers. 🏆🏆🏆 | |
| Jul 8, 2026 9:00 AM | 🎾🏆 First Look At July 2026 🏆🎾 | 29 | 🎾🎾🎾 The July collection arrives Friday at 9AM PST. 🎾🎾🎾 | Jul 8, 2026 9:00 AM · 29 characters. 🎾🎾🎾 The July collection arrives Friday at 9AM PST. 🎾🎾🎾 | |
| Jul 6, 2026 7:00 PM | FINAL HOURS: Up to 80% Off Ends Tonight ❤️🤍💙 | 43 | ❤️🤍💙 ❤️🤍💙 Our Fourth of July sale ends at midnight! 💙🤍❤️💙🤍❤️ | Jul 6, 2026 7:00 PM · 43 characters. ❤️🤍💙 ❤️🤍💙 Our Fourth of July sale ends at midnight! 💙🤍❤️💙🤍❤️ | |
| Jul 6, 2026 9:02 AM | Last Day: Styles Starting at $20 ❤️ | 34 | ❤️🎆❤️🎆 Ends tonight—don't miss up to 80% off. ❤️🎆❤️🎆 | Jul 6, 2026 9:02 AM · 34 characters. ❤️🎆❤️🎆 Ends tonight—don't miss up to 80% off. ❤️🎆❤️🎆 | |
| Jul 5, 2026 4:00 PM | Final Days: Up to 80% Off 🇺🇸 | 27 | 💸🇺🇸💸🇺🇸 Your last chance to shop 300+ sale styles before it's over. 💸🇺🇸💸🇺🇸 | Jul 5, 2026 4:00 PM · 27 characters. 💸🇺🇸💸🇺🇸 Your last chance to shop 300+ sale styles before it's over. 💸🇺🇸💸🇺🇸 | |
| Jul 4, 2026 7:01 PM | Happy Fourth ❤️🤍💙 Save Up to 80% Today | 37 | ❤️🤍💙❤️🤍💙❤️🤍💙❤️🤍💙❤️🤍💙 | Jul 4, 2026 7:01 PM · 37 characters. ❤️🤍💙❤️🤍💙❤️🤍💙❤️🤍💙❤️🤍💙 | |
| Jul 4, 2026 9:02 AM | RED, WHITE, 30%-80% OFF FOR YOU! | 32 | 🇺🇸🎆🇺🇸🎆🇺🇸🎆 300+ sale styles curated for YOU! 🇺🇸🎆🇺🇸🎆🇺🇸🎆 | Jul 4, 2026 9:02 AM · 32 characters. 🇺🇸🎆🇺🇸🎆🇺🇸🎆 300+ sale styles curated for YOU! 🇺🇸🎆🇺🇸🎆🇺🇸🎆 | |
| Jul 3, 2026 9:01 AM | SALE! SALE! SALE! New Arrivals = 30%+ OFF | 41 | Fourth of July savings continue with up to 80% off. | Jul 3, 2026 9:01 AM · 41 characters. Fourth of July savings continue with up to 80% off. | |
| Jul 2, 2026 9:01 AM | UP TO 80% OFF STARTS NOW ❤️💙 | 27 | The Fourth of July Sale is officially on. Your favorites are 30% to 80% off. | Jul 2, 2026 9:01 AM · 27 characters. The Fourth of July Sale is officially on. Your favorites are 30% to 80% off. | |
| Jun 29, 2026 9:01 AM | ALL. THE. CAMO. RESTOCKED! Don't miss $50+ OFF | 46 | You begged. So we brought them back. 🍃❤️ The (Man)hunt is ON! | Jun 29, 2026 9:01 AM · 46 characters. You begged. So we brought them back. 🍃❤️ The (Man)hunt is ON! | |
| Jun 26, 2026 9:01 AM | BACK IN STOCK 👀 the internet's favorite tee | 43 | This year's fastest-to-sell-out READY TO RIDE BF Tee is finally RESTOCKED! | Jun 26, 2026 9:01 AM · 43 characters. This year's fastest-to-sell-out READY TO RIDE BF Tee is finally RESTOCKED! | |
| Jun 24, 2026 9:00 AM | Stars, Stripes & Sweatsets ⭐ | 28 | Holiday-ready styles in red, white, and blue. | Jun 24, 2026 9:00 AM · 28 characters. Holiday-ready styles in red, white, and blue. | |
| Jun 21, 2026 9:01 AM | While He's Watching the Game... | 31 | Meet the sport-inspired styles made for summer. | Jun 21, 2026 9:01 AM · 31 characters. Meet the sport-inspired styles made for summer. | |
| Jun 19, 2026 4:00 PM | Red, White & NEW 🇺🇸 | 18 | Made for Fourth of July and every summer moment after. | Jun 19, 2026 4:00 PM · 18 characters. Made for Fourth of July and every summer moment after. | |
| Jun 18, 2026 9:04 AM | RESTOCK 🚨 Gone in a blink, back again 👀 Smoke & Mirrors | 55 | The perfectly oversized grey crewneck and matching lounge pants everyone lives in. | Jun 18, 2026 9:04 AM · 55 characters. The perfectly oversized grey crewneck and matching lounge pants everyone lives in. | |
| Jun 16, 2026 11:01 PM | Your Points Are Waiting! Redeem $11.00 Now | 42 | Turn them into something good - shop now | Jun 16, 2026 11:01 PM · 42 characters. Turn them into something good - shop now | |
| Jun 16, 2026 9:00 AM | This perfect summer set is a game changer ❤️💙 | 44 | Easy-to-style separates and matching sets that have earned bestseller status. | Jun 16, 2026 9:00 AM · 44 characters. Easy-to-style separates and matching sets that have earned bestseller status. | |
| Jun 14, 2026 12:01 PM | Up to $50+ Off 🩶 50 Shades of Grey 🩶 - CSP | 42 | Your favorite grey styles, fresh restocks, and up to 60% off! | Jun 14, 2026 12:01 PM · 42 characters. Your favorite grey styles, fresh restocks, and up to 60% off! | |
| Jun 12, 2026 7:00 PM | 🐚 25+ NEW STYLES JUST LANDED 🐚 | 30 | Plus 10 new collab bestsellers, the June Drop is here. | Jun 12, 2026 7:00 PM · 30 characters. Plus 10 new collab bestsellers, the June Drop is here. | |
| Jun 12, 2026 9:01 AM | 🌊 JUNE 2026 IS LIVE 🌊 | 21 | 25+ new styles just landed: sets, BF tees, tanks, shorts & summer essentials. | Jun 12, 2026 9:01 AM · 21 characters. 25+ new styles just landed: sets, BF tees, tanks, shorts & summer essentials. | |
| Jun 10, 2026 9:00 AM | NEW NEW NEW: Truckers & Hats starting at $25 | 44 | The finishing touch your summer wardrobe's been missing. | Jun 10, 2026 9:00 AM · 44 characters. The finishing touch your summer wardrobe's been missing. | |
| Jun 8, 2026 9:01 AM | 🌊🇺🇸 June Drop Sneak Peek 🇺🇸🌊 | 26 | The June collection arrives Friday at 9AM PST. Plus, our collab with Von Dutch is waiting… | Jun 8, 2026 9:01 AM · 26 characters. The June collection arrives Friday at 9AM PST. Plus, our collab with Von Dutch is waiting… | |
| Jun 5, 2026 12:04 PM | We owe you a do-over 💅 Von Dutch x Boys Lie Drop is LIVE 🍸💙 | 59 | 🔗 UPDATED LINK: Plot twist, not the boys this time 🙄 DROP NOW LIVE 🔗 | Jun 5, 2026 12:04 PM · 59 characters. 🔗 UPDATED LINK: Plot twist, not the boys this time 🙄 DROP NOW LIVE 🔗 | |
| Jun 5, 2026 9:00 AM | 💙🍸 The Von Dutch x Boys Lie drop is here 🍸💙 | 43 | The 10 exclusive styles from our iconic collab are now available. | Jun 5, 2026 9:00 AM · 43 characters. The 10 exclusive styles from our iconic collab are now available. | |
| Jun 3, 2026 9:38 AM | Grey Camo + your faves, now $50+ OFF 🩶🖤 | 39 | Camo, fresh markdowns, and styles worth a second look. | Jun 3, 2026 9:38 AM · 39 characters. Camo, fresh markdowns, and styles worth a second look. |
Based on 145 emails received from Mar 16 to Nov 6, 2026. Times in US Eastern. How we collect