Boys Lie subject lines
145 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| May 31, 2026 9:00 AM | Too hot for anything but this ☀️ | 31 | Trending tanks, comfy shorts & your new summer uniform. | May 31, 2026 9:00 AM · 31 characters. Trending tanks, comfy shorts & your new summer uniform. | |
| May 28, 2026 9:00 AM | Up to 50% Off + the All Star Restock ⭐ | 38 | The perfect matching set is back. | May 28, 2026 9:00 AM · 38 characters. The perfect matching set is back. | |
| May 25, 2026 7:00 PM | FINAL HOURS: Memorial Day Sale ends at midnight 🚨 | 49 | ⭐ 💸 💕 ⌛ 📣 ✨ Last chance for up to 75% off with code MEMDAY. ⭐ 💸 💕 ⌛ 📣 ✨ | May 25, 2026 7:00 PM · 49 characters. ⭐ 💸 💕 ⌛ 📣 ✨ Last chance for up to 75% off with code MEMDAY. ⭐ 💸 💕 ⌛ 📣 ✨ | |
| May 25, 2026 9:03 AM | Ends TONIGHT: up to 75% off sitewide ⏳ | 38 | Final day to shop Memorial Day savings before they disappear. | May 25, 2026 9:03 AM · 38 characters. Final day to shop Memorial Day savings before they disappear. | |
| May 24, 2026 9:02 AM | 2 days left: Memorial Day Sale is almost over 🇺🇸 | 47 | Extra savings on already marked-down styles ends tomorrow night. | May 24, 2026 9:02 AM · 47 characters. Extra savings on already marked-down styles ends tomorrow night. | |
| May 23, 2026 4:00 PM | Up to $60 off our newest arrivals 🛒 | 35 | Plus up to 75% off the rest of the site with code MEMDAY. | May 23, 2026 4:00 PM · 35 characters. Plus up to 75% off the rest of the site with code MEMDAY. | |
| May 22, 2026 9:03 AM | $11.00 in VIP Rewards + up to 75% off is waiting 💸 | 50 | Stack VIP points with our biggest sale of the year! | May 22, 2026 9:03 AM · 50 characters. Stack VIP points with our biggest sale of the year! | |
| May 21, 2026 7:00 PM | EVERY. SINGLE. STYLE. ON SALE ❤️🔥 | 31 | 20% to 75% OFF every style. Code: MEMDAY | May 21, 2026 7:00 PM · 31 characters. 20% to 75% OFF every style. Code: MEMDAY | |
| May 21, 2026 9:01 AM | OUR BIGGEST SALE IS HERE ⚠️ Up to 75% OFF | 40 | 450+ styles on sale for Memorial Day weekend. Code: MEMDAY | May 21, 2026 9:01 AM · 40 characters. 450+ styles on sale for Memorial Day weekend. Code: MEMDAY | |
| May 20, 2026 9:01 AM | Something big is coming… 👀 | 26 | Our biggest sale of the season + a new collab drop soon. | May 20, 2026 9:01 AM · 26 characters. Our biggest sale of the season + a new collab drop soon. | |
| May 18, 2026 6:00 AM | 🚨 LICENSED TO SELL OUT: Twisted + Beegee Tanks Restocked | 56 | Your favorite drivers license styles are back in rotation—plus more must-have IDs just… | May 18, 2026 6:00 AM · 56 characters. Your favorite drivers license styles are back in rotation—plus more must-have IDs just… | |
| May 16, 2026 11:00 PM | Your Points Are Waiting! Redeem $11.00 Now | 42 | Turn them into something good - shop now | May 16, 2026 11:00 PM · 42 characters. Turn them into something good - shop now | |
| May 15, 2026 9:05 AM | SHE’S BACK: your fave cheetah moment 🐆 | 38 | Shop restocked favorites + more animal print styles | May 15, 2026 9:05 AM · 38 characters. Shop restocked favorites + more animal print styles | |
| May 12, 2026 7:01 PM | 🏁 Sport mode: on — up to 60% off | 32 | From running on fumes to everyday sporty fits, these styles won’t stay parked for long. | May 12, 2026 7:01 PM · 32 characters. From running on fumes to everyday sporty fits, these styles won’t stay parked for long. | |
| May 10, 2026 9:01 AM | SPRING COLORS: This Lilac Bestseller >> 💜 | 41 | Your new go-to set is selling out fast | May 10, 2026 9:01 AM · 41 characters. Your new go-to set is selling out fast | |
| May 8, 2026 9:00 AM | Back in Black 🖤 + Blues 💙 Up to 50% off | 39 | Your favorite dark tones just restocked — don’t miss the sale | May 8, 2026 9:00 AM · 39 characters. Your favorite dark tones just restocked — don’t miss the sale | |
| May 7, 2026 9:03 AM | 💕 rare, pink, and almost gone: what are you going to do without him? | 68 | WHATEVER I WANT — shop the archive! | May 7, 2026 9:03 AM · 68 characters. WHATEVER I WANT — shop the archive! | |
| May 5, 2026 9:02 AM | 💘 Girls Rule, Boys Drool: Going, Going... 👋 | 43 | 2 styles already gone… only 3 more left to shop! Don't miss the hottest new style | May 5, 2026 9:02 AM · 43 characters. 2 styles already gone… only 3 more left to shop! Don't miss the hottest new style | |
| May 3, 2026 9:00 AM | You have $11.00 waiting to be used on NEW summer styles ☀️ | 57 | Legs out, plans pending—up to 70% off our new go-to pairs | May 3, 2026 9:00 AM · 57 characters. Legs out, plans pending—up to 70% off our new go-to pairs | |
| May 1, 2026 7:01 PM | GOING FAST: May Drop 🏁🔥 New sets, tees, tanks and more! | 55 | Shop new arrivals with $11.00 in loyalty rewards! | May 1, 2026 7:01 PM · 55 characters. Shop new arrivals with $11.00 in loyalty rewards! | |
| May 1, 2026 9:04 AM | 🏎️💋 MAY DROP HAS ARRIVED | 23 | 30+ Styles just landed — catch it while you can. | May 1, 2026 9:04 AM · 23 characters. 30+ Styles just landed — catch it while you can. | |
| Apr 29, 2026 10:45 AM | GET YOUR AIRPORT FITS READY ✈️💺💋 | 31 | Wherever you’re headed… be the cutest there | Apr 29, 2026 10:45 AM · 31 characters. Wherever you’re headed… be the cutest there | |
| Apr 27, 2026 9:02 AM | 🌷MAY DROP PREVIEW🌷 | 18 | Dropping Friday... and while you wait shop what's NEW + trending! | Apr 27, 2026 9:02 AM · 18 characters. Dropping Friday... and while you wait shop what's NEW + trending! | |
| Apr 24, 2026 4:01 PM | Oops! 😮 We got it wrong: New Archive Drop...Hallelujah 🔐 | 56 | Actually LIVE this time: OG graphics meet our best-selling styles | Apr 24, 2026 4:01 PM · 56 characters. Actually LIVE this time: OG graphics meet our best-selling styles | |
| Apr 24, 2026 9:03 AM | New Archive Drop...Hallelujah 🔐 | 31 | OG graphics meet our best-selling styles | Apr 24, 2026 9:03 AM · 31 characters. OG graphics meet our best-selling styles | |
| Apr 22, 2026 1:30 PM | VIP REWARDS LAUNCH: We're gifting you $10 to spend! 💸 | 53 | Cupid's Club+ is LIVE! Upgraded perks and 200 points are waiting for you | Apr 22, 2026 1:30 PM · 53 characters. Cupid's Club+ is LIVE! Upgraded perks and 200 points are waiting for you | |
| Apr 20, 2026 9:01 AM | RESTOCK: you’re in too deep again 🖤 | 35 | The staple hoodie everyone asked for is BACK IN STOCK | Apr 20, 2026 9:01 AM · 35 characters. The staple hoodie everyone asked for is BACK IN STOCK | |
| Apr 18, 2026 9:03 AM | While we wait for Alix to respond | 33 | Shop summer tees, tanks, and shorts from the April drop + your favorite staples 💘 | Apr 18, 2026 9:03 AM · 33 characters. Shop summer tees, tanks, and shorts from the April drop + your favorite staples 💘 | |
| Apr 16, 2026 9:03 AM | Spotted at Coachella 👀 | 22 | The pieces everyone kept clocking | Apr 16, 2026 9:03 AM · 22 characters. The pieces everyone kept clocking | |
| Apr 14, 2026 9:02 AM | Benched? Couldn’t be us 🏁 Shop Boys Lie Athletics | 50 | New athletic dept dropped—get in the game | Apr 14, 2026 9:02 AM · 50 characters. New athletic dept dropped—get in the game | |
| Apr 12, 2026 9:02 AM | IT'S ON SALE 💸 Up to $75 off | 28 | NEW STYLES ADDED TO SALE – favs you’ve had your eye on, now for less. | Apr 12, 2026 9:02 AM · 28 characters. NEW STYLES ADDED TO SALE – favs you’ve had your eye on, now for less. | |
| Apr 9, 2026 9:01 AM | THROWBACK THURSDAY: Here's your invite to the vault 🗝️✨ | 54 | Archive pieces, limited quantities—don’t wait ⏳ | Apr 9, 2026 9:01 AM · 54 characters. Archive pieces, limited quantities—don’t wait ⏳ | |
| Apr 7, 2026 6:01 PM | ☀️ Up to 20% off summer-ready colors you’ll reach for first | 58 | Top-selling sunny set + new arrivals, restocks & sale picks | Apr 7, 2026 6:01 PM · 58 characters. Top-selling sunny set + new arrivals, restocks & sale picks | |
| Apr 5, 2026 10:30 AM | Main stage to afterparty 🪩 Shop the edit | 40 | Festival-ready fits, all in one place—some now on sale | Apr 5, 2026 10:30 AM · 40 characters. Festival-ready fits, all in one place—some now on sale | |
| Apr 3, 2026 7:01 PM | ⚡ NEW ARRIVALS are here—get what you want before it’s gone | 58 | 30+ festival-ready pieces are live, shop before your favorites disappear | Apr 3, 2026 7:01 PM · 58 characters. 30+ festival-ready pieces are live, shop before your favorites disappear | |
| Apr 3, 2026 9:04 AM | APRIL DROP IS LIVE 🌵🔥✨ | 22 | The April drop just went live with 30+ new items… good luck | Apr 3, 2026 9:04 AM · 22 characters. The April drop just went live with 30+ new items… good luck | |
| Apr 1, 2026 9:04 AM | Blue hues, major news 💙 Up to $75 off | 37 | Your favorite tones restocked and with serious markdowns! | Apr 1, 2026 9:04 AM · 37 characters. Your favorite tones restocked and with serious markdowns! | |
| Mar 30, 2026 9:01 AM | April Drop Preview: Desert Vibes, Festival Feels 🌵✨ | 51 | Sneak a peek at this month’s new arrivals—soft, playful, and perfect for festival season. | Mar 30, 2026 9:01 AM · 51 characters. Sneak a peek at this month’s new arrivals—soft, playful, and perfect for festival season. | |
| Mar 27, 2026 9:05 AM | Back In Stock: The Layers You Sold Out 🔥🖤 | 41 | Thermals, rocker styles, and the ones you missed, back again | Mar 27, 2026 9:05 AM · 41 characters. Thermals, rocker styles, and the ones you missed, back again | |
| Mar 24, 2026 9:31 AM | BACK IN STOCK: Pull over for this 🚨💅 | 36 | Restocked for the third time + Driver’s License styles you don't want to miss | Mar 24, 2026 9:31 AM · 36 characters. Restocked for the third time + Driver’s License styles you don't want to miss | |
| Mar 22, 2026 9:01 AM | Warning: extremely soft 🧸✨ wear at your own risk! | 49 | Lightweight waffle layers in colors you won’t get over | Mar 22, 2026 9:01 AM · 49 characters. Lightweight waffle layers in colors you won’t get over | |
| Mar 20, 2026 9:03 AM | 50% Off These Hoodies 🔥 Yup, $75 OFF! | 37 | Camo, classics & more 👀 up to 70% off | Mar 20, 2026 9:03 AM · 37 characters. Camo, classics & more 👀 up to 70% off | |
| Mar 19, 2026 10:00 AM | LAST CALL: Manhunt Styles 🏹 | 27 | Limited stock and it’s going quicker than expected | Mar 19, 2026 10:00 AM · 27 characters. Limited stock and it’s going quicker than expected | |
| Mar 17, 2026 9:04 AM | Our bestselling camo set is BACK! | 33 | Gold is cute. Camo is better. 🍀🏹 Manhunt restock is live. | Mar 17, 2026 9:04 AM · 33 characters. Gold is cute. Camo is better. 🍀🏹 Manhunt restock is live. | |
| Mar 16, 2026 7:06 AM | BOYS LIE VIP: See What You've Earned! | 37 | You Made it to Bronze | Mar 16, 2026 7:06 AM · 37 characters. You Made it to Bronze |
Based on 145 emails received from Mar 16 to Nov 6, 2026. Times in US Eastern. How we collect