200,000+ happy lads.

Preview text: Turns out a t-shirt that actually fits makes people quite happy.

Built DifferentWednesday, Jul 22, 2026 at 6:30 AM EasternKlaviyo
Built Different200,000+ happy lads.
Subject
200,000+ happy lads.
Preview text
Turns out a t-shirt that actually fits makes people quite happy.
From
team@built-different.co
Sent
Wed Jul 22, 2026, 6:30 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
67 KB
Images
24
Links
21, 3 of them buttons
Subject length
20 characters

Against Built Different's usual

Sent in the 6 AM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 20 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
200,000+ happy lads.
Date
Wed, 22 Jul 2026 10:30:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-6.kmta.shared.klaviyomail.com [170.203.28.6] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jul 23, 2026 12:47 PMThe "viral t-shirt" everyone's talking about
Jul 23, 2026 4:00 AMThe tee that survives match day...
Jul 23, 2026 1:22 AMStill browsing?
Jul 22, 2026 6:30 AM200,000+ happy lads. (this email)
Jul 21, 2026 2:00 PMThe tee that's doing more work than you are.
Jul 21, 2026 12:46 PMOnce you buy 2, you'll buy 20 more 🙌
Jul 20, 2026 12:45 PMThe difference is honestly mental! 😱

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.