The difference is honestly mental! ๐Ÿ˜ฑ

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentMonday, Jul 20, 2026 at 12:45 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! ๐Ÿ˜ฑ
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Mon Jul 20, 2026, 12:45 PM ET
Sent to
Colombia (built-different.co), built-different.com
Size
63 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 12 PM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

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Sent just before and after

Jul 22, 2026 6:30 AM200,000+ happy lads.
Jul 21, 2026 2:00 PMThe tee that's doing more work than you are.
Jul 21, 2026 12:46 PMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Jul 20, 2026 12:45 PMThe difference is honestly mental! ๐Ÿ˜ฑ (this email)
Jul 20, 2026 1:21 AMThe "dad bod destroyer" (customer's words, not ours)
Jul 19, 2026 12:44 PMSaw you checking us out ๐Ÿ‘€
Jul 19, 2026 5:01 AMIt's not coming home...

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