Built Different subject lines

319 subject lines averaging 37 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Oct 30, 2026 1:31 PMOnce you buy 2, you'll buy 20 more34Why customers keep coming back (hint: the fit actually works)Oct 30, 2026 1:31 PM · 34 characters. Why customers keep coming back (hint: the fit actually works)
Oct 30, 2026 5:03 AMWe've saved you a spot!23We've extended your access to up to 70% OFF. But stock is limited!Oct 30, 2026 5:03 AM · 23 characters. We've extended your access to up to 70% OFF. But stock is limited!
Oct 29, 2026 11:54 AMFINAL HOURS: Your 10% OFF is nearly gone40Last chance to save 10%. Midnight is the deadline.Oct 29, 2026 11:54 AM · 40 characters. Last chance to save 10%. Midnight is the deadline.
Oct 29, 2026 7:03 AM👀 We've extended your access to 70% OFF39Your exclusive Warehouse Sale access is back. Shop before your size is gone.Oct 29, 2026 7:03 AM · 39 characters. Your exclusive Warehouse Sale access is back. Shop before your size is gone.
Oct 28, 2026 11:53 AMDon't miss your 10% OFF23Your chance to save expires at midnight.Oct 28, 2026 11:53 AM · 23 characters. Your chance to save expires at midnight.
Oct 28, 2026 4:00 AMNOTICE: Up to 70% off the Warehouse Sale 🚨42Stock is already running low. Grab your size before it's gone.Oct 28, 2026 4:00 AM · 42 characters. Stock is already running low. Grab your size before it's gone.
Oct 27, 2026 1:30 PMThe "viral beer belly t-shirt" everyone's talking about554.6 stars from guys who finally found a shirt that fitsOct 27, 2026 1:30 PM · 55 characters. 4.6 stars from guys who finally found a shirt that fits
Oct 27, 2026 11:52 AMYour 10% OFF ends tonight 🚨27Take 10% OFF your next order before midnight.Oct 27, 2026 11:52 AM · 27 characters. Take 10% OFF your next order before midnight.
Oct 27, 2026 9:01 AMBuilt Different. Built Better. 👊32Meet the new website. Same gear, better ways to shop.Oct 27, 2026 9:01 AM · 32 characters. Meet the new website. Same gear, better ways to shop.
Oct 26, 2026 6:00 AMHoodies vs. Sweatshirts. Which side are you on?47Pick your side and save up to 33% OFF.Oct 26, 2026 6:00 AM · 47 characters. Pick your side and save up to 33% OFF.
Oct 25, 2026 1:29 PMThe difference is honestly mental (see for yourself)52Same guy, same day, two different shirtsOct 25, 2026 1:29 PM · 52 characters. Same guy, same day, two different shirts
Oct 24, 2026 1:28 PM👕Why I started this (it's personal)35I was the guy constantly tugging his shirt down in publicOct 24, 2026 1:28 PM · 35 characters. I was the guy constantly tugging his shirt down in public
Oct 24, 2026 3:00 AMWe've handpicked you for something special 👀44Your exclusive offer: up to 50% OFF our bestsellers.Oct 24, 2026 3:00 AM · 44 characters. Your exclusive offer: up to 50% OFF our bestsellers.
Oct 23, 2026 1:28 PMYour 50% off is waiting (Bundle Builder inside)47Finally, t-shirts that fit your shoulders without looking like a tent!Oct 23, 2026 1:28 PM · 47 characters. Finally, t-shirts that fit your shoulders without looking like a tent!
Oct 23, 2026 4:30 AMALERT: Low stock ⚠️18Grab up to 60% OFF before your size is gone!Oct 23, 2026 4:30 AM · 18 characters. Grab up to 60% OFF before your size is gone!
Oct 22, 2026 3:02 AMNOTICE: Meet the new Built Different website44Here’s 10% OFF. Claim yours before it’s gone!Oct 22, 2026 3:02 AM · 44 characters. Here’s 10% OFF. Claim yours before it’s gone!
Oct 20, 2026 5:00 AMThe T-shirt everyone’s buying29500+ sold in the last 30 days. Here’s what the customers have to say.Oct 20, 2026 5:00 AM · 29 characters. 500+ sold in the last 30 days. Here’s what the customers have to say.
Oct 19, 2026 11:02 AM6'2"+? Tired of short T-shirts?31Up to 50% off tall sizes.Oct 19, 2026 11:02 AM · 31 characters. Up to 50% off tall sizes.
Oct 18, 2026 3:05 AMSay Goodbye to Ill-Fitting Gym Wear!36Up to 60% off activewear tops. Built for bigger builds.Oct 18, 2026 3:05 AM · 36 characters. Up to 60% off activewear tops. Built for bigger builds.
Oct 16, 2026 7:36 AMRE: Sorry about that.21Your £9.57 discount is ready.Oct 16, 2026 7:36 AM · 21 characters. Your £9.57 discount is ready.
Oct 16, 2026 7:03 AMALERT: You've Just Received Store Credit!41Up to 60% off today only.Oct 16, 2026 7:03 AM · 41 characters. Up to 60% off today only.
Oct 15, 2026 8:25 AMStill browsing? 👀18Last note from me about the Bundle BuilderOct 15, 2026 8:25 AM · 18 characters. Last note from me about the Bundle Builder
Oct 14, 2026 11:04 AMALERT: Meet our 15 new Trial Packs 🚨36Save up to 60% OFF when you find your new favourite fit.Oct 14, 2026 11:04 AM · 36 characters. Save up to 60% OFF when you find your new favourite fit.
Oct 13, 2026 4:00 AMFall Style Upgrade: Don't Miss Out!35Up to 60% Off. Hoodies, sweatshirts and joggers.Oct 13, 2026 4:00 AM · 35 characters. Up to 60% Off. Hoodies, sweatshirts and joggers.
Oct 12, 2026 8:24 AMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itOct 12, 2026 8:24 AM · 52 characters. Because it works WITH your body instead of against it
Oct 11, 2026 4:00 AMTime to Upgrade Your Tee Collection!3650% off. Built for bigger builds.Oct 11, 2026 4:00 AM · 36 characters. 50% off. Built for bigger builds.
Oct 10, 2026 4:02 AM6 Tees. Half Price. Don’t Wait ⌛32Pick your six and save 50% while stocks last.Oct 10, 2026 4:02 AM · 32 characters. Pick your six and save 50% while stocks last.
Oct 10, 2026 4:01 AMStart with what nobody sees 👀29Up to 57% off.Better fit. Better comfort.Oct 10, 2026 4:01 AM · 29 characters. Up to 57% off.Better fit. Better comfort.
Oct 9, 2026 8:13 AMStill browsing?15Last note from me about the Bundle BuilderOct 9, 2026 8:13 AM · 15 characters. Last note from me about the Bundle Builder
Oct 9, 2026 4:00 AMYour gift card is inside 🎁26Up to 60% off, applied automatically at checkout.Oct 9, 2026 4:00 AM · 26 characters. Up to 60% off, applied automatically at checkout.
Oct 8, 2026 6:45 AMStill browsing? 👀17Last note from me about the Bundle BuilderOct 8, 2026 6:45 AM · 17 characters. Last note from me about the Bundle Builder
Oct 7, 2026 8:23 AM💬 The "viral t-shirt" everyone's talking about462 million views because it actually worksOct 7, 2026 8:23 AM · 46 characters. 2 million views because it actually works
Oct 7, 2026 7:06 AMPrime Day: Up to 60% off bestsellers 🚨38Limited stock. Ends midnight.Oct 7, 2026 7:06 AM · 38 characters. Limited stock. Ends midnight.
Oct 6, 2026 8:12 AM💥 The "dad bod destroyer" (customer's words, not ours)54Because it works WITH your body instead of against itOct 6, 2026 8:12 AM · 54 characters. Because it works WITH your body instead of against it
Oct 6, 2026 4:01 AM50% OFF your 6-pack ends tonight 🚨34Pick your six, pay half. 24 hours only.Oct 6, 2026 4:01 AM · 34 characters. Pick your six, pay half. 24 hours only.
Oct 5, 2026 8:22 AMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usOct 5, 2026 8:22 AM · 36 characters. Why guys keep replacing their entire wardrobe with us
Oct 5, 2026 6:44 AMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itOct 5, 2026 6:44 AM · 52 characters. Because it works WITH your body instead of against it
Oct 4, 2026 8:21 AMThe difference is honestly mental! 😱36Same guy, 30 seconds apart, completely different lookOct 4, 2026 8:21 AM · 36 characters. Same guy, 30 seconds apart, completely different look
Oct 3, 2026 8:20 AMSaw you checking us out 👀25Quick story about why I started Built DifferentOct 3, 2026 8:20 AM · 25 characters. Quick story about why I started Built Different
Oct 3, 2026 4:03 AMSome of these won’t be around for long 🚨40Clearance is on. Up to 60% off while stocks last.Oct 3, 2026 4:03 AM · 40 characters. Clearance is on. Up to 60% off while stocks last.
Oct 2, 2026 3:02 AMTwo tees. zero commitment issues.33Save up to 40%. Try the fit. Keep the good ones.Oct 2, 2026 3:02 AM · 33 characters. Save up to 40%. Try the fit. Keep the good ones.
Oct 2, 2026 3:00 AMIf I were starting again...27Up to 50% off. These are the Built Different pieces I’d buy first.Oct 2, 2026 3:00 AM · 27 characters. Up to 50% off. These are the Built Different pieces I’d buy first.
Oct 1, 2026 8:11 AM💬 The "viral t-shirt" everyone's talking about462 million views because it actually worksOct 1, 2026 8:11 AM · 46 characters. 2 million views because it actually works
Sep 30, 2026 11:27 AMStill browsing?15Last note from me about the Bundle BuilderSep 30, 2026 11:27 AM · 15 characters. Last note from me about the Bundle Builder
Sep 30, 2026 6:43 AM💬 The "viral t-shirt" everyone's talking about462 million views because it actually worksSep 30, 2026 6:43 AM · 46 characters. 2 million views because it actually works
Sep 30, 2026 4:00 AMyour pack of the week21Six shirts. Your choice. 50% off for a limited time.Sep 30, 2026 4:00 AM · 21 characters. Six shirts. Your choice. 50% off for a limited time.
Sep 29, 2026 8:10 AMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usSep 29, 2026 8:10 AM · 36 characters. Why guys keep replacing their entire wardrobe with us
Sep 29, 2026 4:00 AMLong sleeve season starts here!31Tee underneath. Sweatshirt on top. Autumn sorted.Sep 29, 2026 4:00 AM · 31 characters. Tee underneath. Sweatshirt on top. Autumn sorted.
Sep 28, 2026 8:07 AMThe difference is honestly mental! 😱36Same guy, 30 seconds apart, completely different lookSep 28, 2026 8:07 AM · 36 characters. Same guy, 30 seconds apart, completely different look
Sep 28, 2026 6:42 AMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usSep 28, 2026 6:42 AM · 36 characters. Why guys keep replacing their entire wardrobe with us

Based on 319 emails received from Mar 16 to Oct 30, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.