Built Different subject lines

320 subject lines averaging 37 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Sep 2, 2026 8:42 AMStill browsing? 👀17Last note from me about the Bundle BuilderSep 2, 2026 8:42 AM · 17 characters. Last note from me about the Bundle Builder
Sep 1, 2026 6:41 PMSaw you checking us out 👀25Quick story about why I started Built DifferentSep 1, 2026 6:41 PM · 25 characters. Quick story about why I started Built Different
Sep 1, 2026 4:03 PMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itSep 1, 2026 4:03 PM · 52 characters. Because it works WITH your body instead of against it
Aug 30, 2026 8:41 AMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itAug 30, 2026 8:41 AM · 52 characters. Because it works WITH your body instead of against it
Aug 28, 2026 3:00 AMNo one wants to see you in a crop top, mate.44Get 50% OFF our Pack BuildersAug 28, 2026 3:00 AM · 44 characters. Get 50% OFF our Pack Builders
Aug 27, 2026 4:01 PM💬 The "viral t-shirt" everyone's talking about462 million views because it actually worksAug 27, 2026 4:01 PM · 46 characters. 2 million views because it actually works
Aug 25, 2026 3:59 PMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usAug 25, 2026 3:59 PM · 36 characters. Why guys keep replacing their entire wardrobe with us
Aug 25, 2026 1:02 PMWant to know what's in the box? 👀33Unlock it then...Aug 25, 2026 1:02 PM · 33 characters. Unlock it then...
Aug 25, 2026 8:40 AMThe "viral t-shirt" everyone's talking about442 million views because it actually worksAug 25, 2026 8:40 AM · 44 characters. 2 million views because it actually works
Aug 24, 2026 3:58 PMThe difference is honestly mental! 😱36Same guy, 30 seconds apart, completely different lookAug 24, 2026 3:58 PM · 36 characters. Same guy, 30 seconds apart, completely different look
Aug 23, 2026 3:57 PMSaw you checking us out 👀25Quick story about why I started Built DifferentAug 23, 2026 3:57 PM · 25 characters. Quick story about why I started Built Different
Aug 23, 2026 1:03 PMNo need to reinvent the T-shirt.32Just stop making them so bloody small.Aug 23, 2026 1:03 PM · 32 characters. Just stop making them so bloody small.
Aug 23, 2026 8:39 AMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usAug 23, 2026 8:39 AM · 36 characters. Why guys keep replacing their entire wardrobe with us
Aug 22, 2026 8:38 AMThe difference is honestly mental! 😱36Same guy, 30 seconds apart, completely different lookAug 22, 2026 8:38 AM · 36 characters. Same guy, 30 seconds apart, completely different look
Aug 22, 2026 5:00 AMSo You've Still Got the Suitcase Out?37Essentials for the last minute lads tripAug 22, 2026 5:00 AM · 37 characters. Essentials for the last minute lads trip
Aug 21, 2026 8:37 AMSaw you checking us out 👀25Quick story about why I started Built DifferentAug 21, 2026 8:37 AM · 25 characters. Quick story about why I started Built Different
Aug 21, 2026 3:00 AMSix Weeks Of “I’m Bored.”25You’re going to need more than two T-shirts.Aug 21, 2026 3:00 AM · 25 characters. You’re going to need more than two T-shirts.
Aug 19, 2026 1:01 PMBig Bloke. Big T-Shirt. Obviously.345-star reviews from men who finally found a proper fitAug 19, 2026 1:01 PM · 34 characters. 5-star reviews from men who finally found a proper fit
Aug 19, 2026 1:38 AMStill browsing? 👀17Last note from me about the Bundle BuilderAug 19, 2026 1:38 AM · 17 characters. Last note from me about the Bundle Builder
Aug 17, 2026 3:00 AMStop Wearing That One.22Build a pack, save 40% and give it a day off.Aug 17, 2026 3:00 AM · 22 characters. Build a pack, save 40% and give it a day off.
Aug 16, 2026 1:01 PMSunday's starting XI.21Our bestsellers made the team.Aug 16, 2026 1:01 PM · 21 characters. Our bestsellers made the team.
Aug 16, 2026 1:37 AM💥 The "dad bod destroyer" (customer's words, not ours)54Because it works WITH your body instead of against itAug 16, 2026 1:37 AM · 54 characters. Because it works WITH your body instead of against it
Aug 14, 2026 3:00 AMBack by long demand19The Tall range is back.Aug 14, 2026 3:00 AM · 19 characters. The Tall range is back.
Aug 13, 2026 3:00 AMYour matchday shirt called.27It wants a transfer.Aug 13, 2026 3:00 AM · 27 characters. It wants a transfer.
Aug 11, 2026 1:36 AM💬 The "viral t-shirt" everyone's talking about462 million views because it actually worksAug 11, 2026 1:36 AM · 46 characters. 2 million views because it actually works
Aug 10, 2026 3:00 AMThe shirt that lies better than you do38Tapered where it mattersAug 10, 2026 3:00 AM · 38 characters. Tapered where it matters
Aug 9, 2026 8:51 AMStill browsing? 👀17Last note from me about the Bundle BuilderAug 9, 2026 8:51 AM · 17 characters. Last note from me about the Bundle Builder
Aug 9, 2026 1:35 AMOnce you buy 2, you'll buy 20 more 🙌36Why guys keep replacing their entire wardrobe with usAug 9, 2026 1:35 AM · 36 characters. Why guys keep replacing their entire wardrobe with us
Aug 8, 2026 1:34 AMThe difference is honestly mental! 😱36Same guy, 30 seconds apart, completely different lookAug 8, 2026 1:34 AM · 36 characters. Same guy, 30 seconds apart, completely different look
Aug 7, 2026 3:00 AMIt's International Beer Day.28Your pub fit just sorted itself.Aug 7, 2026 3:00 AM · 28 characters. Your pub fit just sorted itself.
Aug 7, 2026 1:33 AMSaw you checking us out 👀25Quick story about why I started Built DifferentAug 7, 2026 1:33 AM · 25 characters. Quick story about why I started Built Different
Aug 6, 2026 1:02 PMClick it. Don't think it.25The mystery pack isn't going to choose itselfAug 6, 2026 1:02 PM · 25 characters. The mystery pack isn't going to choose itself
Aug 6, 2026 9:22 AMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itAug 6, 2026 9:22 AM · 52 characters. Because it works WITH your body instead of against it
Aug 6, 2026 8:50 AM💥 The "dad bod destroyer" (customer's words, not ours)54Because it works WITH your body instead of against itAug 6, 2026 8:50 AM · 54 characters. Because it works WITH your body instead of against it
Aug 6, 2026 2:00 AMFor the man who lives in a t-shirt34Six of them, actually, so you never run outAug 6, 2026 2:00 AM · 34 characters. Six of them, actually, so you never run out
Aug 5, 2026 3:00 AMFinally. Made For Tall.23No more tugging your tee down. Ever.Aug 5, 2026 3:00 AM · 23 characters. No more tugging your tee down. Ever.
Aug 4, 2026 1:00 PMSkip The Gym. Build Your Pack.30No reps, no sweat. Just pick your tees and go.Aug 4, 2026 1:00 PM · 30 characters. No reps, no sweat. Just pick your tees and go.
Aug 4, 2026 6:01 AMWhat guys are ordering right now.33The ones guys keep coming back for. All in one place.Aug 4, 2026 6:01 AM · 33 characters. The ones guys keep coming back for. All in one place.
Aug 3, 2026 3:00 AMNew release. The Summer Rotation is here.41Fresh colourways. Same fit. Built for the season.Aug 3, 2026 3:00 AM · 41 characters. Fresh colourways. Same fit. Built for the season.
Aug 1, 2026 8:49 AMThe "viral t-shirt" everyone's talking about442 million views because it actually worksAug 1, 2026 8:49 AM · 44 characters. 2 million views because it actually works
Jul 31, 2026 12:51 PMStill browsing? 👀17Last note from me about the Bundle BuilderJul 31, 2026 12:51 PM · 17 characters. Last note from me about the Bundle Builder
Jul 31, 2026 2:00 AMHappy Payday. Here's £10.25£10 in your account. Use it today.Jul 31, 2026 2:00 AM · 25 characters. £10 in your account. Use it today.
Jul 30, 2026 2:00 PMThe ones everyone keeps coming back for.40One million shirts sold. Turns out we're onto something.Jul 30, 2026 2:00 PM · 40 characters. One million shirts sold. Turns out we're onto something.
Jul 29, 2026 3:00 AMHe'll actually wear this one. We promise.41The gift for the man who has everything. Except shirts that fit.Jul 29, 2026 3:00 AM · 41 characters. The gift for the man who has everything. Except shirts that fit.
Jul 28, 2026 12:58 PMThe "dad bod destroyer" (customer's words, not ours)52Because it works WITH your body instead of against itJul 28, 2026 12:58 PM · 52 characters. Because it works WITH your body instead of against it
Jul 28, 2026 12:49 PM💥 The "dad bod destroyer" (customer's words, not ours)54Because it works WITH your body instead of against itJul 28, 2026 12:49 PM · 54 characters. Because it works WITH your body instead of against it
Jul 28, 2026 8:39 AMSaw you checking us out 👀25Quick story about why I started Built DifferentJul 28, 2026 8:39 AM · 25 characters. Quick story about why I started Built Different
Jul 28, 2026 6:00 AMBuilt for the golf course25The tee that won't embarrass you on the fairway.Jul 28, 2026 6:00 AM · 25 characters. The tee that won't embarrass you on the fairway.
Jul 27, 2026 1:01 PMSix tees. 40% off. Go on then.30Still looking good after 180 days and counting.Jul 27, 2026 1:01 PM · 30 characters. Still looking good after 180 days and counting.
Jul 26, 2026 4:00 AMSummer, sorted.15New fits for your best summer yet.Jul 26, 2026 4:00 AM · 15 characters. New fits for your best summer yet.

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