The "dad bod destroyer" (customer's words, not ours)

Preview text: Because it works WITH your body instead of against it

Built DifferentMonday, Jul 20, 2026 at 1:21 AM EasternKlaviyo
Built DifferentThe "dad bod destroyer" (customer's words, not ours)
Subject
The "dad bod destroyer" (customer's words, not ours)
Preview text
Because it works WITH your body instead of against it
From
team@built-different.co
Sent
Mon Jul 20, 2026, 1:21 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
57 KB
Images
15
Links
16, 3 of them buttons
Subject length
52 characters

Against Built Different's usual

Sent in the 1 AM hour, which holds 4% of its emails; 13% arrive in the 1 PM hour. The subject is 52 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
The "dad bod destroyer" (customer's words, not ours)
Date
Mon, 20 Jul 2026 05:21:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-6.kmta.shared.klaviyomail.com [170.203.20.6] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jul 21, 2026 2:00 PMThe tee that's doing more work than you are.
Jul 21, 2026 12:46 PMOnce you buy 2, you'll buy 20 more 🙌
Jul 20, 2026 12:45 PMThe difference is honestly mental! 😱
Jul 20, 2026 1:21 AMThe "dad bod destroyer" (customer's words, not ours) (this email)
Jul 19, 2026 12:44 PMSaw you checking us out 👀
Jul 19, 2026 5:01 AMIt's not coming home...
Jul 18, 2026 5:00 AMThe only 6-pack worth working on.

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.