The difference is honestly mental! ๐Ÿ˜ฑ

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentMonday, Aug 24, 2026 at 3:58 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! ๐Ÿ˜ฑ
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Mon Aug 24, 2026, 3:58 PM ET
Sent to
Colombia (built-different.co)
Size
62 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 3 PM hour, which holds 3% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

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Sent just before and after

Aug 25, 2026 3:59 PMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Aug 25, 2026 1:02 PMWant to know what's in the box? ๐Ÿ‘€
Aug 25, 2026 8:40 AMThe "viral t-shirt" everyone's talking about
Aug 24, 2026 3:58 PMThe difference is honestly mental! ๐Ÿ˜ฑ (this email)
Aug 23, 2026 3:57 PMSaw you checking us out ๐Ÿ‘€
Aug 23, 2026 1:03 PMNo need to reinvent the T-shirt.
Aug 23, 2026 8:39 AMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ

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